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~subject:"Brand management"
~subject:"Online-Marketing"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
Online-Marketing
Marketing management
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Pitt, Leyland F.
2
Bal, Anjali S.
1
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1
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Business horizons
Journal of business research : JBR
63
The journal of brand management : an international journal
45
Journal of strategic marketing
34
The journal of product & brand management
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of retailing and consumer services
26
European journal of marketing : EJM
23
Journal of marketing communications
23
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of marketing management : MM
18
Journal of the Academy of Marketing Science
17
The journal of business & industrial marketing
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SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Springer eBook Collection
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Marketing intelligence & planning
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The marketing review
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European research studies
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International marketing review
9
Journal of advertising research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of internet commerce
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Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International review on public and non-profit marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Qualitative market research : an international journal
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ECONIS (ZBW)
11
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
4
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
10
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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