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~isPartOf:"Business horizons"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Relationship marketing
Social Web
90
Social web
90
Internet marketing
57
Online-Marketing
57
Social media
37
E-commerce
31
Electronic Commerce
31
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
22
Internet
21
Brand management
19
Digitalisierung
19
Digitization
19
Markenführung
19
Data security
16
Datensicherheit
16
IT crime
15
IT-Kriminalität
15
Viral marketing
15
Virales Marketing
15
Marketing management
13
Marketingmanagement
13
Internet der Dinge
12
Internet of things
12
Online retailing
12
Online-Handel
12
Cybersecurity
11
Business model
10
Digital platform
10
Digitale Plattform
10
Geschäftsmodell
10
Social network
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Soziales Netzwerk
10
USA
10
United States
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Internet of Things
9
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8
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Article in journal
Case study
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
22
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4
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Bal, Anjali S.
1
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1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Cabiddu, Francesca
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1
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1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
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1
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1
Grégoire, Yany
1
Haenlein, Michael
1
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1
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1
Karahanna, Elena
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Kumar, Shivina
1
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Muñoz Gallego, Pablo A.
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Business horizons
Journal of retailing and consumer services
171
Journal of business research : JBR
152
International journal of electronic customer relationship management : IJECRM
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of internet marketing and advertising : IJIMA
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of electronic marketing and retailing : IJEMR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of strategic marketing
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
The journal of product & brand management
36
Journal of internet commerce
35
International journal of business information systems : IJBIS
32
International journal of e-business research : an official publication of the Information Resources Management Association
32
The service industries journal
32
Technological forecasting & social change : an international journal
31
Asia Pacific journal of marketing and logistics
30
The journal of services marketing
30
Marketing intelligence & planning
28
Journal of electronic commerce research : JECR
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
The journal of brand management : an international journal
25
International journal of electronic commerce : IJEC
24
International journal of hospitality management
24
Cogent business & management
23
Electronic commerce research
23
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
22
Journal of the Academy of Marketing Science
22
The journal of business & industrial marketing
22
Tourism management : research, policies, practice
21
Journal of marketing
20
International journal of retail & distribution management
19
Journal of hospitality marketing & management
19
International journal of technology marketing : IJTMkt
18
Journal of customer behaviour
18
Journal of marketing communications
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of retailing
18
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ECONIS (ZBW)
22
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22
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
3
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
4
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
5
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
6
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
7
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
8
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
10
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
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