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~isPartOf:"Business process transformation"
~isPartOf:"Psychology & marketing"
~subject:"United States"
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United States
Consumer behaviour
106
Konsumentenverhalten
106
Social Web
85
Social web
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Internet marketing
56
Online-Marketing
56
Online retailing
46
Online-Handel
46
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31
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31
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24
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Business process transformation
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
158
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
NBER working paper series
48
Journal of advertising research
41
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
Journal of internet commerce
26
Information systems research : ISR
24
Journal of business research : JBR
24
The American economic review
23
International journal of internet marketing and advertising : IJIMA
20
Working paper
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of payments strategy & systems
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Economic review
17
Harvard-Business-Manager : das Wissen der Besten
17
Journal of electronic commerce research : JECR
17
Technological forecasting & social change : an international journal
17
The business lawyer
17
The journal of industrial economics
17
Harvard business review : HBR
16
International journal of electronic business
16
Journal of marketing theory and practice : JMTP
16
Information economics and policy : IEP
15
SpringerLink / Bücher
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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Applied economics
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Economic inquiry : journal of the Western Economic Association International
13
International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing theory and practice
13
Report for the year ... on the trade and commerce of Fiume
13
Report for the year ... on the trade and commerce of Leghorn
13
Economic perspectives
12
International journal of hospitality management
12
Journal of travel and tourism marketing
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ECONIS (ZBW)
18
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1
From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
Saved in:
2
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
3
Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Goodrich, Kendall
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 417-440
Persistent link: https://www.econbiz.de/10008989360
Saved in:
4
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
5
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
6
Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
Saved in:
7
EWOM watchdogs : ego-threatening product domains and the policing of positive online reviews
Larson, Lindsay R. L.
;
Denton, L. Trey
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 801-811
Persistent link: https://www.econbiz.de/10010405126
Saved in:
8
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
9
Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh
;
Spears, Nancy
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
Saved in:
10
Older consumers' TV home shopping : loneliness, parasocial interaction, and perceived convenience
Lim, Chae Mi
;
Kim, Youn-kyung
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 763-780
Persistent link: https://www.econbiz.de/10009267756
Saved in:
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