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~isPartOf:"Business week / European edition : BW"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
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Online-Marketing
224
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222
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222
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179
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179
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84
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78
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71
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4
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4
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4
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2
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2
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2
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2
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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1
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Business week / European edition : BW
International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,106
Journal of business research : JBR
1,000
Werben & verkaufen : W & V
939
SpringerLink / Bücher
922
Journal of retailing and consumer services
733
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
630
Technological forecasting & social change : an international journal
554
Journal of internet commerce
523
NBER working paper series
471
Springer eBook Collection
470
Working paper series / European Central Bank
460
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
453
PC-Praxis
436
MPRA Paper
429
Telecommunications policy : the international journal of digital economy, data sciences and new media
414
IMF working paper
411
The economist
408
ERIM report series research in management
407
International journal of internet and enterprise management : IJIEM
397
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
370
Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen
369
Management science : journal of the Institute for Operations Research and the Management Sciences
343
NBER Working Paper
343
Springer eBook Collection / Business and Economics
333
Information systems research : ISR
324
Internet Policy Review
324
International journal of business information systems : IJBIS
322
Electronic commerce research
318
Maschinenmarkt : MM ; das Industriemagazin
312
Working paper / National Bureau of Economic Research, Inc.
305
Discussion paper series / IZA
304
Fortune
297
E-Finanse : finansowy kwartalnik internetowy
270
e-Finanse: Financial Internet Quarterly
270
Industrial marketing management : the international journal for industrial and high-tech firms
255
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
252
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
250
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ECONIS (ZBW)
453
OLC EcoSci
450
USB Cologne (business full texts)
15
USB Cologne (EcoSocSci)
11
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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