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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Hung, Iris W."
~person:"Zhao, Yi"
~source:"econis"
~subject:"Bayes-Statistik"
~subject:"Konsumentenverhalten"
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Bayes-Statistik
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Consumer behaviour
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Hung, Iris W.
Zhao, Yi
Dhar, Ravi
11
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7
Kumar, V.
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Bang Nguyen Viet
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Cogent business & management
Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.
;
Hung, Iris W.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
Saved in:
2
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
3
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
4
Relaxation increases monetary valuations
Pham, Michel T.
;
Hung, Iris W.
;
Gorn, Gerald J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
Saved in:
5
Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
Saved in:
6
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
7
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
8
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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