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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"EuroMed journal of business"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Donthu, Naveen"
~person:"Geuens, Maggie"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
Internet marketing
Strategic management
Konsumentenverhalten
92
Brand management
49
Markenführung
49
Brand image
33
Markenimage
33
Relationship marketing
27
Beziehungsmarketing
26
Brand
23
Luxury goods
23
Luxusgüter
23
Markenartikel
23
Marketing management
20
Marketingmanagement
20
Corporate reputation
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Mode
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Online-Marketing
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Marketing
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Innovationsmanagement
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Internationales Marketing
10
Viral marketing
10
Virales Marketing
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Werbewirkung
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Donthu, Naveen
Geuens, Maggie
Ko, Eunju
Melewar, T. C.
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
30
Cleveland, Mark
16
Dwivedi, Yogesh Kumar
16
Diamantopoulos, Adamantios
15
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Rana, Nripendra P.
12
Sharma, Piyush
12
Filieri, Raffaele
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Roy, Rajat
10
Schlegelmilch, Bodo B.
10
Wang, Cheng Lu
10
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Krishen, Anjala S.
9
Mattila, Anna S.
9
Oppewal, Harmen
9
Shukla, Paurav
9
Balabanis, George
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Christodoulides, George
8
Jayawardhena, Chanaka
8
Kim, Kyung Hoon
8
Lindgreen, Adam
8
Merchant, Altaf
8
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Competitiveness review : CR
Cross-cultural and critical perspectives on brands
EuroMed journal of business
European journal of marketing : EJM
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
6
Asia Pacific journal of marketing and logistics
5
Global business & economics review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the quarterly review of marketing communications
5
International studies of management and organization
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
5
The marketing review
5
International journal of internet marketing and advertising : IJIMA
4
International marketing review
4
Journal of transnational management : the official journal of the International Management Development Association
4
Psychology & marketing
4
World review of entrepreneurship, management and sustainable development
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Corporate reputation review
2
European management journal
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of international management
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of retailing
2
The journal of consumer marketing
2
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ECONIS (ZBW)
103
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1
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103
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
4
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
5
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
6
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
7
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
8
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
9
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
10
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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