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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Geuens, Maggie"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Veloutsou, Cleopatra"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
Internet marketing
Strategic management
Konsumentenverhalten
96
Brand management
58
Markenführung
58
Brand image
37
Markenimage
37
Beziehungsmarketing
28
Relationship marketing
28
Brand
24
Luxury goods
24
Luxusgüter
24
Markenartikel
24
Marketing management
19
Marketingmanagement
19
Social Web
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18
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17
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17
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14
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Online-Marketing
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11
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11
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10
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10
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Innovation
9
Innovation management
9
Innovationsmanagement
9
Viral marketing
9
Virales Marketing
9
Bibliometrics
8
Bibliometrie
8
Customer satisfaction
8
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8
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Geuens, Maggie
Ko, Eunju
Melewar, T. C.
Seo, Yuri
Teng, Lefa
Veloutsou, Cleopatra
Vrontis, Demetris
Laroche, Michel
30
Dwivedi, Yogesh Kumar
21
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Filieri, Raffaele
11
Septianto, Felix
11
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Rana, Nripendra P.
10
Schlegelmilch, Bodo B.
10
Bang, Nguyen
9
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Mattila, Anna S.
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Kim, Kyung Hoon
8
Merchant, Altaf
8
Sharma, Piyush
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Balabanis, George
7
Das, Gopal
7
Gustafsson, Anders
7
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Published in...
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Competitiveness review : CR
Cross-cultural and critical perspectives on brands
EuroMed journal of business
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
The marketing review
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
6
International marketing review
6
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Global business & economics review
5
International journal of advertising : the quarterly review of marketing communications
5
International studies of management and organization
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
5
Psychology & marketing
5
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer behaviour : an international research review
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Corporate reputation review
2
European management journal
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of global marketing
2
Journal of international management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Advances in culture, tourism and hospitality research
1
Asia-Pacific journal of business administration
1
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All
ECONIS (ZBW)
106
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1
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106
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
5
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
8
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
9
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
10
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
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