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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Geuens, Maggie"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
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Konsumentenverhalten
87
Brand management
48
Markenführung
48
Brand image
31
Markenimage
31
Luxury goods
24
Luxusgüter
24
Beziehungsmarketing
23
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Geuens, Maggie
Ko, Eunju
Melewar, T. C.
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
30
Dwivedi, Yogesh Kumar
21
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Filieri, Raffaele
11
Septianto, Felix
11
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Rana, Nripendra P.
10
Schlegelmilch, Bodo B.
10
Veloutsou, Cleopatra
10
Bang, Nguyen
9
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Mattila, Anna S.
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Kim, Kyung Hoon
8
Merchant, Altaf
8
Sharma, Piyush
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Balabanis, George
7
Das, Gopal
7
Gustafsson, Anders
7
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Competitiveness review : CR
Cross-cultural and critical perspectives on brands
EuroMed journal of business
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
The marketing review
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
6
Asia Pacific journal of marketing and logistics
5
Global business & economics review
5
International journal of advertising : the quarterly review of marketing communications
5
International studies of management and organization
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
5
European journal of marketing : EJM
4
International journal of internet marketing and advertising : IJIMA
4
International marketing review
4
Journal of transnational management : the official journal of the International Management Development Association
4
Psychology & marketing
4
World review of entrepreneurship, management and sustainable development
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
Corporate reputation review
2
European management journal
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of global marketing
2
Journal of international management
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Advances in culture, tourism and hospitality research
1
Asia-Pacific journal of business administration
1
Business models for strategic innovation : cross-functional perspectives
1
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ECONIS (ZBW)
96
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61
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
62
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
63
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
64
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
65
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
66
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
67
Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
68
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
69
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
70
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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