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~isPartOf:"Competitiveness review : CR"
~isPartOf:"EuroMed journal of business"
~isPartOf:"Global business & economics review"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Das, Gopal"
~person:"Geuens, Maggie"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
~subject:"International marketing"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
Innovationsmanagement
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Konsumentenverhalten
66
Brand management
20
Markenführung
20
Brand image
17
Markenimage
17
Beziehungsmarketing
15
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15
Advertising effects
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Das, Gopal
Geuens, Maggie
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
33
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Melewar, T. C.
14
Dwivedi, Yogesh Kumar
13
Gupta, Suraksha
13
Richard, Marie-Odile
13
Sharma, Piyush
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Huarng, Kun-Huang
12
Roy, Sanjit
12
Lim, Weng Marc
11
Chebat, Jean-Charles
10
Foroudi, Pantea
10
Kukar-Kinney, Monika
10
Parida, Vinit
10
Paul, Justin
10
Wincent, Joakim
10
Beatty, Sharon E.
9
Bigné Alcañiz, J. Enrique
9
Bouncken, Ricarda B.
9
Brenes, Esteban R.
9
Filieri, Raffaele
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Gustafsson, Anders
9
Kraus, Sascha
9
Pereira, Vijay
9
Schlegelmilch, Bodo B.
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Bang, Nguyen
8
Choi, Jeonghye
8
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8
Japutra, Arnold
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Competitiveness review : CR
EuroMed journal of business
Global business & economics review
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of strategic marketing
Qualitative market research : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of retailing and consumer services
9
Psychology & marketing
7
International marketing review
6
Journal for global business advancement : JGBA
5
Technological forecasting & social change : an international journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
European journal of marketing : EJM
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovative business practices : prevailing a turbulent era
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International studies of management and organization
2
Journal of international management
2
Marketing intelligence & planning
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
The annals of business research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
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ECONIS (ZBW)
81
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41
Being engaged is a good thing : understanding sustainable consumption behavior among young adults
Kadic-Maglajlic, Selma
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 644-654
Persistent link: https://www.econbiz.de/10012105242
Saved in:
42
Constructing a typology of luxury brand consumption practices
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Journal of business research : JBR
99
(
2019
),
pp. 414-421
Persistent link: https://www.econbiz.de/10012023670
Saved in:
43
Corporate social responsibility : a boon or bane for innovative firms?
Upadhye, Bilwa Dipak
;
Das, Gopal
;
Varshneya, Geetika
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012202443
Saved in:
44
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
45
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
46
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
47
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
48
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
49
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
50
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
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