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~isPartOf:"Contemplating corporate marketing, identity and communication"
~isPartOf:"International journal of selection and assessment"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate image"
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Search: subject_exact:"Firm reputation"
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Corporate image
Corporate reputation
105
Firmenimage
105
Reputation
32
Brand management
24
Markenführung
24
Corporate culture
23
Unternehmenskultur
23
Public relations
21
Öffentlichkeitsarbeit
21
Brand image
20
Markenimage
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Brand architecture
18
Markenarchitektur
18
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
16
Marketingmanagement
16
Personalbeschaffung
13
Recruitment
13
Personality psychology
11
Persönlichkeitspsychologie
11
Perception
9
Beziehungsmarketing
8
Personalauswahl
8
Personnel selection
8
Relationship marketing
8
Wahrnehmung
8
HR marketing
7
Personalmarketing
7
Website
7
Confidence
6
Firm performance
6
Social Web
6
Social web
6
Stakeholder
6
Unternehmenserfolg
6
Vertrauen
6
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9
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9
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English
9
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Balmer, John M.T.
2
Foroudi, Pantea
2
Melewar, T. C.
2
Podnar, Klement
2
Ageeva, Elena
1
Chang, Chao-Ching
1
Crisafulli, Benedetta
1
Dennis, Charles
1
Gorp, Désirée M. van
1
Gupta, Suraksha
1
He, Xinming
1
Heinberg, Martin
1
Huisman, Jeroen
1
Liang, Shih-Chen
1
Lin, Liang-Yang
1
Ozkaya, H. Erkan
1
Quamina, La Toya
1
Singh, Jaywant
1
Taube, Markus
1
Wei, Yu-Chen
1
Wilkins, Stephen
1
Zhang, Jianhong
1
Zhou, Chaohong
1
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Contemplating corporate marketing, identity and communication
International journal of selection and assessment
Journal of business research : JBR
International journal of contemporary hospitality management
4
Qualitative market research : an international journal
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of communication management : an international journal
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Decision
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Chinese management studies
1
Chinese management studies : CMS
1
Cleaner and responsible consumption
1
Corporate governance : the international journal for effective board performance
1
Corporate reputation review
1
EuroMed journal of business
1
European journal of marketing : EJM
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of emerging markets
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Inventi impact: retailing & consumer services
1
Journal of air transport management
1
Journal of business ethics : JOBE
1
Journal of financial services marketing
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Maritime business review
1
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ECONIS (ZBW)
9
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
4
Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands
Zhang, Jianhong
;
He, Xinming
;
Zhou, Chaohong
;
Gorp, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 389-401
Persistent link: https://www.econbiz.de/10012103406
Saved in:
5
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
6
Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of business research : JBR
86
(
2018
),
pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
Saved in:
7
A fit perspective approach in linking corporate image and intention-to-apply
Wei, Yu-Chen
;
Chang, Chao-Ching
;
Lin, Liang-Yang
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2220-2225
Persistent link: https://www.econbiz.de/10011472187
Saved in:
8
Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries
Wilkins, Stephen
;
Huisman, Jeroen
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2224-2230
Persistent link: https://www.econbiz.de/10010400088
Saved in:
9
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
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