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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"NBER Working Paper"
~isPartOf:"Schriftenreihe Sportökonomie in Forschung und Praxis"
~subject:"Sportmarketing"
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Sportmarketing
Athletes
61
Sportler
61
Professional sports
18
Profisport
18
Sports marketing
14
USA
14
United States
14
Football
11
Fußball
11
Sport
11
Sports
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Consumer behaviour
10
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Hill, Brad
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Behnoosh, Shima
1
Biscaia, Rui
1
Breuer, Christoph
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Chung, Kyu-Soo
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Daou, Lindos
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1
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1
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1
Nader, Youssef
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Neeley, Lynn
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O'Reilly, Norm
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Prior, Daniel
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Contemporary economic policy : a journal of Western Economic Association International
International journal of sport management and marketing : IJSMM
NBER Working Paper
Schriftenreihe Sportökonomie in Forschung und Praxis
European Sport management quarterly : ESMQ
14
International journal of sports marketing & sponsorship
10
Sport management review
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of sports economics
3
Young consumers : insight and ideas for responsible marketers
3
International journal of sport finance
2
Markt- und Unternehmensentwicklung
2
Sport, Business and Management : an international journal ; SBM
2
Avis et rapports du Conseil Économique et Social
1
Benchmarking : an international journal
1
Collection Quater
1
DBS business review : an international academic collaboration
1
Dep. of Commerce, Bur. of Foreign and Dom. Commerce, Trade Information Bulletin
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Eastern economic journal : EEJ
1
Economic research
1
Edition Sport & Freizeit
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Global business review
1
Hamburg Contemporary Economic Discussions
1
Hamburg contemporary economic discussions
1
Innovation: organization & management : IOM
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of entrepreneurial venturing
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
Journal of Positive Management : JPM
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of economics and finance
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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1
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
3
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
4
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
5
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
6
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
7
The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
8
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
9
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
10
The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel
;
O'Reilly, Norm
;
Mazanov, Jason
;
Huybers, Twan
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
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