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~isPartOf:"Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions"
~isPartOf:"Handbook of research on ethnic and intra-cultural marketing"
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Cross-cultural marketing
13
Interkulturelles Marketing
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Consumer behaviour
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Herk, Hester van
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Atik, Deniz
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Guzman, Francisco
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Sarial-Abi, Gülen
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Handbook of research on ethnic and intra-cultural marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
SpringerLink / Bücher
7
Cultural marketing and metaverse for consumer engagements
5
Premier reference source
5
Transcultural marketing for incremental and radical innovation
5
Handbook of research on effective marketing in contemporary globalism
4
Journal of business research : JBR
4
Psychology & marketing
4
Management for Professionals
3
BestMasters
2
Consumption culture in Europe : insight into the beverage industry
2
Forschungsgruppe Konsum und Verhalten
2
Handbook on cross-cultural marketing
2
Interaktives Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Management for professionals
2
Research
2
Advances in intelligent systems and computing : AISC
1
Advertising and consumer psychology
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Conference proceedings trends in business communication 2016
1
Deep knowledge of B2B relationships within and across borders
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
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Enterprise & society : the international journal of business history
1
Foundations and trends in marketing : FTMKT
1
Frontiers of culture and psychology
1
Global advertising practice in a borderless world
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Hamburger Schriften zur Marketingforschung
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Innovation roads
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Introduction and overview to the "Handbook of Research on Ethnic and Intra-cultural Marketing"
Brodowsky, Glen H.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 1-12)
.
2022
Persistent link: https://www.econbiz.de/10013498990
Saved in:
2
Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.
;
Lunde, Matthew B.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 14-28)
.
2022
Persistent link: https://www.econbiz.de/10013498998
Saved in:
3
Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
Saved in:
4
Omnicultural branding
Muniz, Fernanda
;
Guzman, Francisco
;
Krishnan, Ram
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 57-75)
.
2022
Persistent link: https://www.econbiz.de/10013499024
Saved in:
5
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
Saved in:
6
White gaze in fashion markets
Cavusoglu, Lena
;
Atik, Deniz
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 86-101)
.
2022
Persistent link: https://www.econbiz.de/10013502416
Saved in:
7
New directions in intra-cultural marketing research
Perren, Rebeca
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 211-218)
.
2022
Persistent link: https://www.econbiz.de/10013502477
Saved in:
8
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
Saved in:
9
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
10
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
Saved in:
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