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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Gabler Edition Wissenschaft"
~language:"eng"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
14
Kundenintegration
14
Relationship marketing
14
Internet marketing
9
Online-Marketing
9
Brand loyalty
7
Markentreue
7
B-to-B-Marketing
1
Brand management
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Consumer behaviour
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Alexander, Matthew
1
Alpert, Frank
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Ballantyne, David
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Beckers, Sander F. M.
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Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
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Conduit, Jodie
1
Dalela, Vivek
1
De Keyser, Arne
1
Dolan, Rebecca
1
Doorn, Jenny van
1
Fahy, John
1
Hollebeek, Linda D.
1
Hyder, Antonio
1
Jaakkola, Elina
1
Juric, Biljana
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King, Ceridwyn
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Roberts, Carissa
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Sweeney, Jillian C.
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Vandenbosch, Mark B.
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1
Verleye, Katrien
1
Vivek, Shiri D.
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Customer engagement : contemporary issues and challenges
Gabler Edition Wissenschaft
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
Journal of marketing management : MM
15
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
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ECONIS (ZBW)
14
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1
Customer engagement behaviours and value co-creation
Alexander, Matthew
;
Jaakkola, Elina
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011430570
Saved in:
2
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
3
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
Saved in:
4
Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 67-82)
.
2016
Persistent link: https://www.econbiz.de/10011430591
Saved in:
5
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
6
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
7
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
8
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
9
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
10
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
Saved in:
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