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~isPartOf:"Customer engagement : contemporary issues and challenges"
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Beziehungsmarketing
14
Customer integration
14
Kundenintegration
14
Relationship marketing
14
Internet marketing
9
Online-Marketing
9
Brand loyalty
7
Markentreue
7
B-to-B-Marketing
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Brand management
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Business-to-business marketing
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Consumer behaviour
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Dienstleistungsmanagement
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Kooperative Führung
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Service management
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Social Web
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Alexander, Matthew
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Alpert, Frank
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Ballantyne, David
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Beatty, Sharon E.
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Beckers, Sander F. M.
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Biggemann, Sergio
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Bigné Alcañiz, J. Enrique
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Breidbach, Christoph F.
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Brodie, Roderick J.
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Calder, Bobby J.
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Conduit, Jodie
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Dalela, Vivek
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De Keyser, Arne
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Dolan, Rebecca
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Doorn, Jenny van
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Fahy, John
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Hollebeek, Linda D.
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Hyder, Antonio
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Jaakkola, Elina
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Juric, Biljana
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King, Ceridwyn
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Malthouse, Edward C.
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Ng, Sylvia
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Plewa, Carolin
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Roberts, Carissa
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Roberts, Christopher
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Smith, Sandra D.
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So, Kevin Kam Fung
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Sparks, Beverley
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Sweeney, Jillian C.
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Vandenbosch, Mark B.
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Verhoef, Peter C.
1
Verleye, Katrien
1
Vivek, Shiri D.
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Wilks, George
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Yuksel, Kamer
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Customer engagement : contemporary issues and challenges
Journal of business research : JBR
627
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
14
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14
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1
Customer engagement behaviours and value co-creation
Alexander, Matthew
;
Jaakkola, Elina
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011430570
Saved in:
2
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
3
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
Saved in:
4
Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 67-82)
.
2016
Persistent link: https://www.econbiz.de/10011430591
Saved in:
5
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
6
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
7
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
8
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
9
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
10
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
Saved in:
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