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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Customer-centric marketing strategies : tools for building organizational performance
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
50
The Oxford handbook of innovation management
46
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
40
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
31
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
A guide to open innovation and crowdsourcing : expert tips and advice ; [advice from leading experts]
26
Global innovation science handbook
26
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
24
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
21
Technological, managerial and organizational core competencies : dynamic innovation and sustainable development
21
The Oxford handbook of innovation
21
Innovation communities : teamworking of key persons - a success factor in radical innovation
20
The innovation handbook : how to profit from your ideas, intellectual property and market knowledge
20
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
19
Encyclopedia of technology and innovation management
19
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
19
New waves in innovation management research
19
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
18
Kundenbeziehungen im Dienstleistungsbereich
18
Kundenorientierung im Touristikmanagement
18
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
18
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
18
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
18
Handbook of research on customer engagement
17
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
17
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
16
Handbook of research on customer equity in marketing
16
Innovationsmanagement in der Serviceindustrie : Grundlagen, Praxisbeispiele und Perspektiven
16
Management of technology and innovation in Japan : with 28 tables
16
Competence management for open innovation : tools and IT support to unlock the innovation potential beyond company boundaries
15
Handbook of innovation indicators and measurement
15
Innovation Excellence : wie Unternehmen ihre Innovationsfähigkeit systematisch steigern
15
Innovationsstrategien jenseits traditionellen Managements : Beiträge zur ersten Tagung des Förderschwerpunkts des BMBF ; 8. - 9. Oktober 2009, Berlin
15
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
15
Managing open innovation technologies
15
The PDMA handbook of new product development
15
Customer engagement : contemporary issues and challenges
14
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ECONIS (ZBW)
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1
How customer
knowledge
management
is becoming a dominant industry trait
Ahmad, Abul Fazal Wazir
;
Akbar, Mohammad Muzahid
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 77-102)
.
2013
Persistent link: https://www.econbiz.de/10009668206
Saved in:
2
CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
Panni, Mohammad Fateh Ali Khan
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 103-125)
.
2013
Persistent link: https://www.econbiz.de/10009668205
Saved in:
3
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship
Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
4
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
5
Brand-led transformation
Massa, Pier M.
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 454-475)
.
2013
Persistent link: https://www.econbiz.de/10009669508
Saved in:
6
Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry
Tenge, Marion
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 280-296)
.
2013
Persistent link: https://www.econbiz.de/10009668197
Saved in:
7
Consumer-brand relationship : foundation and state-of-the-art
Loureiro, Sandra Maria Correira
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 414-434)
.
2013
Persistent link: https://www.econbiz.de/10009669510
Saved in:
8
Sustainability and the UK's major food retailers : consumer concentric cause marketing writ large
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 374-394)
.
2013
Persistent link: https://www.econbiz.de/10009669512
Saved in:
9
Developments in studies on the relationship between firm and consumer : a structurationist view
Basile, Gianpaolo
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 1-16)
.
2013
Persistent link: https://www.econbiz.de/10009667664
Saved in:
10
Customer centric marketing strategies : the importance and measurement of customer satisfaction ; offline vs. online
Serpico, Elsa
;
Aquilani, Barbara
;
Ruggieri, Alessandro
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 315-357)
.
2013
Persistent link: https://www.econbiz.de/10009668195
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