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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~type_genre:"Aufsatz im Buch"
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Customer-centric marketing strategies : tools for building organizational performance
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
46
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
40
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
30
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
24
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
19
Kundenbeziehungen im Dienstleistungsbereich
18
Kundenorientierung im Touristikmanagement
18
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
18
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
17
Handbook of research on customer engagement
16
Handbook of research on customer equity in marketing
16
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
16
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
15
Customer engagement : contemporary issues and challenges
14
How to succeed in the digital age : strategies from 17 top managers
14
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
13
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
13
Interaktionen im Dienstleistungsbereich
13
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
13
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
12
Electronic Services
12
Consumer-brand relationships : theory and practice
11
Handbook of relationship marketing
11
Handbuch Kundenbindungsmanagement
11
Insights, innovation, and analytics for optimal customer engagement
11
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
11
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
11
Customer relationship management and the social and semantic web : enabling cliens conexus
10
Marketing von Solutions : innovative Ansätze und Best Practices
10
Client centricity : relationship management in banking
9
Company and customer relations
9
Customer-centric knowledge management : concepts and applications
9
Handbook of research on retailer-consumer relationship development
9
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
9
Kundenbindung im Handel
9
Leitfaden Online-Marketing ; [Bd. 1]
9
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ECONIS (ZBW)
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1
Developments in studies on the relationship between firm and consumer : a structurationist view
Basile, Gianpaolo
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 1-16)
.
2013
Persistent link: https://www.econbiz.de/10009667664
Saved in:
2
Customer centric marketing strategies : the importance and measurement of customer satisfaction ; offline vs. online
Serpico, Elsa
;
Aquilani, Barbara
;
Ruggieri, Alessandro
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 315-357)
.
2013
Persistent link: https://www.econbiz.de/10009668195
Saved in:
3
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
4
Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry
Tenge, Marion
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 280-296)
.
2013
Persistent link: https://www.econbiz.de/10009668197
Saved in:
5
Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 245-263)
.
2013
Persistent link: https://www.econbiz.de/10009668199
Saved in:
6
Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 214-244)
.
2013
Persistent link: https://www.econbiz.de/10009668200
Saved in:
7
Bank-SME relationships : 'poked' by the recent changes in the economic and technological environment
Ioannou, Myria
;
Mihai-Yiannaki, Simona
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 191-213)
.
2013
Persistent link: https://www.econbiz.de/10009668201
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8
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
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9
CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
Panni, Mohammad Fateh Ali Khan
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 103-125)
.
2013
Persistent link: https://www.econbiz.de/10009668205
Saved in:
10
How customer knowledge management is becoming a dominant industry trait
Ahmad, Abul Fazal Wazir
;
Akbar, Mohammad Muzahid
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 77-102)
.
2013
Persistent link: https://www.econbiz.de/10009668206
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