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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Bundling strategy"
~subject:"Customer satisfaction"
~subject:"Preisdifferenzierung"
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Bundling strategy
Customer satisfaction
Preisdifferenzierung
Leistungsbündel
17
Consumer behaviour
6
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6
Preismanagement
6
Pricing strategy
6
Bundling
5
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Armstrong, Mark
3
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2
Yan, Ruiliang
2
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1
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1
Bandyopadhyay, Subir
1
Chen, Lei
1
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1
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1
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1
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Department of Economics discussion paper series / University of Oxford
Electronic commerce research
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
102
SpringerLink / Bücher
48
International journal of production economics
42
International journal of production research
35
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Marketing von Solutions : innovative Ansätze und Best Practices
16
Discussion paper / Centre for Economic Policy Research
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
NBER working paper series
14
Research
14
Economics letters
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
NBER Working Paper
13
The journal of industrial economics
13
Gabler Edition Wissenschaft
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Research technology management : RTM
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
11
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Europäische Hochschulschriften / 5
10
Faculty & research / Insead : working paper series
10
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
10
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
10
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
10
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ECONIS (ZBW)
17
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
3
Online sequential bundling : profit analysis and practice
Gayer, Amit
;
Aiche, Avishay
;
Gimmon, Eli
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1351-1375
Persistent link: https://www.econbiz.de/10013447611
Saved in:
4
Perception value of product-service systems : neural effects of service experience and customer knowledge
Zhao, Meina
;
Wang, Xuqi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648874
Saved in:
5
"Product + logistics" bundling sale and co-delivery in cross-border e-commerce
Niu, Baozhuang
;
Wang, Jingmai
;
Lee, Carman K. M.
;
Chen, Lei
- In:
Electronic commerce research
19
(
2019
)
4
,
pp. 915-941
Persistent link: https://www.econbiz.de/10012126622
Saved in:
6
The impact of dynamic bundling on price fairness perceptions
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 204-212
Persistent link: https://www.econbiz.de/10011801931
Saved in:
7
A more general theory of commodity bundling
Armstrong, Mark
-
2012
Persistent link: https://www.econbiz.de/10009657389
Saved in:
8
How important is the strategic order of product attribute presentation in the non-life insurance market?
Dominique-Ferreira, Sérgio
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 138-144
Persistent link: https://www.econbiz.de/10011629030
Saved in:
9
Social bundling : a novel method to enhance consumers' intention to purchase online bundles
Doha, Ahmed
;
Ghasemaghaei, Maryam
;
Hassanein, Khaled
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 106-117
Persistent link: https://www.econbiz.de/10011645135
Saved in:
10
A DEA approach for selecting a bundle of tickets for performing arts events
Baldin, Andrea
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011747789
Saved in:
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