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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Marketing intelligence & planning"
~subject:"Germany"
~subject:"Internationales Marketing"
~subject:"Market research"
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Die Betriebswirtschaft : DBW
Marketing intelligence & planning
Europäische Hochschulschriften / 5
64
SpringerLink / Bücher
57
Gabler Edition Wissenschaft
42
Journal of business research : JBR
30
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26
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Neue betriebswirtschaftliche Forschung : Nbf
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Industrial marketing management : the international journal for industrial and high-tech firms
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Berichte aus der Betriebswirtschaft
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International business review : the official journal of the European International Business Academy
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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DUV : Wirtschaftswissenschaft
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Journal of the Academy of Marketing Science
12
Journal of strategic marketing
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Hamburger Schriften zur Marketingforschung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Journal of global marketing
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Schriften zum Marketing
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Springer eBook Collection
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International journal of wine business research : IJWBR
7
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
7
Journal of business economics : JBE
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
The journal of brand management : an international journal
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ECONIS (ZBW)
19
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1
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
2
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
3
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
4
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
5
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
6
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
7
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
8
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
9
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
10
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
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