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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile Marketing"
~type:"article"
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Mobile Marketing
Mobile marketing
31
Consumer behaviour
17
Konsumentenverhalten
17
Mobile communications
8
Mobilkommunikation
8
Interactive media
6
Interaktive Medien
6
Social Web
6
Social web
6
Advertising effects
3
Confidence
3
Customer integration
3
Einzelhandel
3
Internet marketing
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Retail trade
3
Theorie
3
Theory
3
Vertrauen
3
Werbewirkung
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Computerspiel
2
Emotion
2
Emotions
2
Engagement
2
Forschung
2
Internet usage
2
Internetnutzung
2
Relationship marketing
2
Research
2
Social media
2
Trend
2
USA
2
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18
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18
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12
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12
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English
30
Author
All
Rodgers, Shelly
3
Thorson, Esther
3
Angulo-Ruiz, Fernando
1
Azemi, Yllka
1
Baek, Tae Hyun
1
Bredican, John
1
Chiadmi, Nour-Eddine
1
Costello, John P.
1
Daugherty, Terry
1
Djuric, Vanja
1
Drennan, Judy
1
Duff, Brittany R. L.
1
Duffy, Katherine
1
Gambino, Andrew
1
Gohary, Ali
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
Ha, Louisa
1
Hamzelu, Bahman
1
Hanzaee, Kambiz Heidarzadeh
1
Hobson, Ana
1
Huang, Lijuan
1
Huh, Jisu
1
Högberg, Johan
1
Jung, Jae Min
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Hee Jin
1
Kim, Jinyoung
1
Kim, Jongki
1
Ladhari, Riadh
1
Li, Yang
1
Liu, Feng
1
Lombard, Matthew
1
Lutchyn, Yuliya
1
Ma, Ngai Ki
1
Marimoto, Mariko
1
Martin, Drew
1
Min, Kyeong Sam
1
Moorman, Marjolein
1
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Digital advertising : theory and research
Journal of retailing and consumer services
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
9
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
3
Information age economy : mit 34 Tabellen
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
3
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
3
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ECONIS (ZBW)
30
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1
Luxury fashion brand customers' perceptions of
mobile
marketing
: evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
The impact of customised
mobile
marketing
on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
Consumer perceived value preferences for
mobile
marketing
in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
5
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
6
Gamified in-store
mobile
marketing
: the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
7
We ARe at home: how augmented reality reshapes
mobile
marketing
and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
8
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
9
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
10
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
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