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~isPartOf:"Discussion paper and working paper series / QUT School of Economics and Finance"
~isPartOf:"Globalisierung des wirtschaftlichen Wettbewerbs im Sport"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Profisportler"
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Athletes
31
Sportler
31
Consumer behaviour
11
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Ko, Yong Jae
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Discussion paper and working paper series / QUT School of Economics and Finance
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
117
Journal of sport management : the official journal of the North American Society of Sport Management
61
Sport management review
53
European Sport management quarterly : ESMQ
49
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
34
Applied economics
26
International journal of sports marketing & sponsorship
23
Applied economics letters
17
Economic inquiry : journal of the Western Economic Association International
15
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
Eastern economic journal
8
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Sport, Business and Management : an international journal ; SBM
6
Atlantic economic journal : AEJ
5
Contemporary economic policy : a journal of Western Economic Association International
5
Young consumers : insight and ideas for responsible marketers
5
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of labor economics
4
Journal of marketing for higher education
4
Journal of risk and financial management : JRFM
4
Labour economics : official journal of the European Association of Labour Economists
4
Psychology & marketing
4
Symposium: Antitrust in the sports industry
4
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
Academy of Management journal : AMJ
3
Advances in the economics of sport
3
Economics letters
3
Economics of education review
3
European economic review : EER
3
European journal of marketing : EJM
3
European taxation : official journal of the Confédération Fiscale Européenne
3
IMA journal of management mathematics
3
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
3
Journal of promotion management : innovations in planning and applied research
3
Review of industrial organization : RIO
3
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ECONIS (ZBW)
31
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1
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
2
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
3
Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
4
Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
5
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
7
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
8
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
9
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Saved in:
10
"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok
;
Lee, Joon Sung
;
Cho, Janice
;
Lee, Jeoung Hak
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
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