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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The development of marketing theory and its philosophical underpinnings"
~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
171
Konsumentenverhalten
171
Marketing management
139
Marketingmanagement
139
Brand management
110
Markenführung
110
Beziehungsmarketing
94
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94
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91
Marketing
75
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54
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54
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54
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Tadajewski, Mark
10
Jones, D. G. Brian
5
Franses, Philip Hans
4
Stremersch, Stefan
4
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3
Hunt, Shelby D.
3
O'Malley, Lisa
3
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Dholakia, Nikhilesh
2
Dietz, Bart
2
Doherty, Anne Marie
2
Firat, A. Fuat
2
Hewer, Paul
2
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2
Jaworski, Bernard J.
2
Jayawardhena, Chanaka
2
Levy, Sidney J.
2
Lichrou, Maria
2
Maclaran, Pauline
2
Martin, Drew
2
Patterson, Maurice
2
Robson, Julie
2
Shaw, Eric H.
2
Verbeke, Willem J. M. I.
2
Wells, Victoria
2
Woodruffe-Burton, Helen
2
Alderson, Wroe
1
Anderson, Paul F.
1
Andrews, Lynda
1
Arndt, Johan
1
Arsel, Zeynep
1
Babanov, Alexander
1
Badot, Olivier
1
Bakan, Joel
1
Bakker, Arnold B.
1
Belschak, Frank
1
Bennett, Roger
1
Bettany, Shona
1
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1
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7
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3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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ERIM report series research in management
Journal of marketing management : MM
The development of marketing theory and its philosophical underpinnings
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
91
Showing
1
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10
of
91
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date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
5
Up, up and away : social
marketing
breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
6
Special issue: Academy of
Marketing
Annual Conference 2016 : redical
marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
7
The question of "alternatives" within food and drink markets and
marketing
: introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Editorial: academy of
Marketing
Conference 2015 : the magic of
marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
10
Avoiding academic irrelevance in the
marketing
discipline : the promise of the history of
marketing
thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
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