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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketingtheorie"
~subject:"United Kingdom"
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Marketingtheorie
United Kingdom
Consumer behaviour
170
Konsumentenverhalten
170
Marketing management
138
Marketingmanagement
138
Brand management
110
Markenführung
110
Beziehungsmarketing
94
Relationship marketing
94
Marketing
75
Marketing theory
74
Brand image
54
Markenimage
54
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Market research
47
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47
Großbritannien
45
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43
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43
Lieferantenmanagement
36
Supplier relationship management
36
Theorie
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Theory
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33
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31
Markenartikel
30
Advertising effects
29
Viral marketing
29
Virales Marketing
29
Werbewirkung
29
Bibliometrics
27
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26
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13
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Tadajewski, Mark
9
Franses, Philip Hans
4
Jones, D. G. Brian
4
Stremersch, Stefan
4
Dekimpe, Marnik G.
3
Hewer, Paul
3
Hunt, Shelby D.
3
O'Malley, Lisa
3
Verhoef, Peter C.
3
Baines, Paul
2
Bennett, Roger
2
Brown, Stephen
2
Dermody, Janine
2
Dietz, Bart
2
Doherty, Anne Marie
2
Hanmer-Lloyd, Stuart
2
Hughes, Tim
2
Jaworski, Bernard J.
2
Jayawardhena, Chanaka
2
Koenig-Lewis, Nicole
2
Lichrou, Maria
2
Maclaran, Pauline
2
Martin, Drew
2
Patterson, Anthony
2
Patterson, Maurice
2
Robson, Julie
2
Shankar, Avi
2
Shaw, Eric H.
2
Tapp, Alan
2
Verbeke, Willem J. M. I.
2
Warnaby, Gary
2
Wells, Victoria
2
Wilson, Hugh
2
Woodruffe-Burton, Helen
2
Andrews, Lynda
1
Arsel, Zeynep
1
Ashton, John K.
1
Babanov, Alexander
1
Badot, Olivier
1
Bailey, Christine
1
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Erasmus Research Institute of Management
7
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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ERIM report series research in management
Journal of marketing management : MM
Journal of historical research in marketing
97
Industrial marketing management : the international journal for industrial and high-tech firms
88
Marketing theory
85
SpringerLink / Bücher
74
European journal of marketing : EJM
64
Journal of macromarketing : examining the interactions among markets, marketing, and society
61
Journal of business research : JBR
58
Journal of the Academy of Marketing Science
53
Legends in marketing
40
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
Journal of marketing
28
Journal of marketing research : JMR
28
Journal of strategic marketing
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
The service industries journal
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
History of marketing thought ; Volume 2
24
The marketing review
23
Journal of macromarketing
22
Marketing intelligence & planning
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Lehrbuch
19
Australasian marketing journal
18
Gabler Edition Wissenschaft
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
The journal of brand management : an international journal
17
The journal of business & industrial marketing
17
Business history
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
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ECONIS (ZBW)
119
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1
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119
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1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
5
Up, up and away : social
marketing
breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
6
Special issue: Academy of
Marketing
Annual Conference 2016 : redical
marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
7
The question of "alternatives" within food and drink markets and
marketing
: introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Editorial: academy of
Marketing
Conference 2015 : the magic of
marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
10
Avoiding academic irrelevance in the
marketing
discipline : the promise of the history of
marketing
thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
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