//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Lieferantenmanagement"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Lieferantenmanagement
Markenimage
Simulation
B-to-B-Marketing
862
Business-to-business marketing
862
Supplier relationship management
504
Relationship marketing
248
Beziehungsmarketing
247
Marketing management
135
Marketingmanagement
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
65
Betriebliche Wertschöpfung
64
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
48
Unternehmenserfolg
47
Marketing theory
42
Marketingtheorie
42
more ...
less ...
Online availability
All
Undetermined
359
Free
13
Type of publication
All
Article
520
Book / Working Paper
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
532
Collection of articles of several authors
16
Sammelwerk
16
Conference paper
7
Konferenzbeitrag
7
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
532
Author
All
Naudé, Peter
9
Casidy, Riza
8
Sharma, Arun
8
Ulaga, Wolfgang
7
Christodoulides, George
6
Keränen, Joona
6
Mohan, Mayoor
6
Henneberg, Stephan
5
Kowalkowski, Christian
5
Lindgreen, Adam
5
Nyadzayo, Munyaradzi W.
5
Rangarajan, Deva
5
Swani, Kunal
5
Aarikka-Stenroos, Leena
4
Agnihotri, Raj
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Corsaro, Daniela
4
Garry, Tony
4
Geiger, Ingmar
4
Jacob, Frank
4
Johnston, Wesley J.
4
La Rocca, Antonella
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi
4
Singh, Jaywant
4
Barry, James M.
3
Beverland, Michael B.
3
Bush, Alan J.
3
Cartwright, Severina
3
Cova, Bernard
3
Di Benedetto, C. Anthony
3
Eggert, Andreas
3
Ewing, Michael
3
Gabrielsson, Mika
3
Grönroos, Christian
3
Guenther, Miriam
3
Guenther, Peter
3
Julkunen, Saara
3
Kelliher, Felicity
3
more ...
less ...
Published in...
All
Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
80
Journal of business-to-business marketing
80
Journal of marketing
12
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
The journal of services marketing
6
European journal of marketing : EJM
5
International journal of procurement management
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of marketing
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The journal of product & brand management
4
Asia Pacific business review
3
Business horizons
3
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of business environment : IJBE
3
more ...
less ...
Source
All
ECONIS (ZBW)
532
Showing
1
-
10
of
532
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
3
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
4
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
5
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
6
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
7
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
8
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
9
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
10
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->