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~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Brand performance
Markenimage
Simulation
Supplier relationship management
B-to-B-Marketing
862
Business-to-business marketing
862
Lieferantenmanagement
504
Relationship marketing
248
Beziehungsmarketing
247
Marketing management
135
Marketingmanagement
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
65
Betriebliche Wertschöpfung
64
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
48
Unternehmenserfolg
47
Marketing theory
42
Marketingtheorie
42
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Undetermined
359
Free
13
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Article
520
Book / Working Paper
12
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Aufsatz in Zeitschrift
Article in journal
532
Collection of articles of several authors
16
Sammelwerk
16
Conference paper
7
Konferenzbeitrag
7
Aufsatzsammlung
2
Aufsatz im Buch
1
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1
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1
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1
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English
532
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Naudé, Peter
9
Casidy, Riza
8
Sharma, Arun
8
Ulaga, Wolfgang
7
Christodoulides, George
6
Keränen, Joona
6
Mohan, Mayoor
6
Henneberg, Stephan
5
Kowalkowski, Christian
5
Lindgreen, Adam
5
Nyadzayo, Munyaradzi W.
5
Rangarajan, Deva
5
Swani, Kunal
5
Aarikka-Stenroos, Leena
4
Agnihotri, Raj
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Corsaro, Daniela
4
Garry, Tony
4
Geiger, Ingmar
4
Jacob, Frank
4
Johnston, Wesley J.
4
La Rocca, Antonella
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi
4
Singh, Jaywant
4
Barry, James M.
3
Beverland, Michael B.
3
Bush, Alan J.
3
Cartwright, Severina
3
Cova, Bernard
3
Di Benedetto, C. Anthony
3
Eggert, Andreas
3
Ewing, Michael
3
Gabrielsson, Mika
3
Grönroos, Christian
3
Guenther, Miriam
3
Guenther, Peter
3
Julkunen, Saara
3
Kelliher, Felicity
3
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Published in...
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Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
80
Journal of business-to-business marketing
80
Journal of marketing
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of service research
6
The journal of services marketing
6
European journal of marketing : EJM
5
International journal of procurement management
5
Journal of marketing research
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of marketing
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The journal of product & brand management
4
Asia Pacific business review
3
Business horizons
3
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of business environment : IJBE
3
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Source
All
ECONIS (ZBW)
532
Showing
1
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532
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
4
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
5
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
6
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
7
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
8
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
9
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
10
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
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