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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of business research : JBR"
~subject:"France"
~subject:"Luxury goods"
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France
Luxury goods
Luxusgüter
177
Consumer behaviour
142
Konsumentenverhalten
142
Brand management
77
Markenführung
77
Brand image
45
Markenimage
45
Luxury
44
Brand
40
Markenartikel
39
Internet marketing
28
Online-Marketing
28
Luxury brands
24
Fashion
22
Mode
22
Social Web
21
Social web
21
Beziehungsmarketing
18
Luxury brand
18
Relationship marketing
18
Product counterfeiting
15
Produktpiraterie
15
Marketing management
12
Marketingmanagement
12
Perception
12
Wahrnehmung
12
Luxury consumption
11
Personality psychology
9
Persönlichkeitspsychologie
9
China
7
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
6
Brand experience
6
Einzelhandel
6
Emotion
6
Interdependent preferences
6
Nachfrageinterdependenz
6
Retail trade
6
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1
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Article
176
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175
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175
Collection of articles of several authors
4
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4
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2
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2
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2
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English
175
French
2
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Ko, Eunju
15
Valette-Florence, Pierre
10
Seo, Yuri
8
Shukla, Paurav
7
Aiello, Gaetano
4
Balabanis, George
4
Holmqvist, Jonas
4
Kapferer, Jean-Noël
4
Kessous, Aurélie
4
Laurent, Gilles
4
Phau, Ian
4
Chandon, Jean-Louis
3
Donvito, Raffaele
3
Filieri, Raffaele
3
Godey, Bruno
3
Kauppinen-Räisänen, Hannele
3
Khalifa, Dina
3
Megehee, Carol M.
3
Parguel, Béatrice
3
Rosendo-Rios, Veronica
3
Septianto, Felix
3
Stathopoulou, Anastasia
3
Thomsen, Thyra Uth
3
Barrère, Christian
2
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Boukis, Achilleas
2
Buil, Isabel
2
Cervellon, Marie-Cécile
2
Chan, Priscilla
2
Christodoulides, George
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Journal of business research : JBR
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
177
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81
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
82
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
83
Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
84
Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
85
Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim
;
Kim, Alex Jiyoung
- In:
Journal of business research : JBR
120
(
2020
),
pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
Saved in:
86
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
87
Reminders of the sun affect men's preferences for luxury products
El Hazzouri, Mohammed
;
Main, Kelley J.
;
Shabgard, Donya
- In:
Journal of business research : JBR
120
(
2020
),
pp. 551-560
Persistent link: https://www.econbiz.de/10012417164
Saved in:
88
Scarcity, sex, and spending : recession cues increase women's desire for men owning luxury products and men's desire to buy them
Bradshaw, Hannah K.
;
Rodeheffer, Christopher D.
;
Hill, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 561-568
Persistent link: https://www.econbiz.de/10012417165
Saved in:
89
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
90
Constructing a typology of luxury brand consumption practices
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Journal of business research : JBR
99
(
2019
),
pp. 414-421
Persistent link: https://www.econbiz.de/10012023670
Saved in:
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