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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
~subject:"Vertriebsweg"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Vertriebsweg
Beziehungsmarketing
631
Relationship marketing
631
Lieferantenmanagement
224
Supplier relationship management
224
B-to-B-Marketing
159
Business-to-business marketing
159
Consumer behaviour
157
Konsumentenverhalten
157
Marketing management
72
Marketingmanagement
72
Customer satisfaction
71
Kundenzufriedenheit
71
Customer value
61
Kundenwert
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Salespeople
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Verkaufspersonal
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Einzelhandel
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Retail trade
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Customer integration
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Kundenintegration
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Brand management
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Markenführung
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Dienstleistungsqualität
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Service quality
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Social Web
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Betriebliche Wertschöpfung
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Brand image
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Markenimage
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Value creation
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Internet marketing
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Online-Marketing
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Firm performance
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Unternehmenserfolg
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Mero, Joel
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Plangger, Kirk
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Ruyter, Ko de
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Terho, Harri
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Tse, Sin Yan
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AlSaleh, Dhoha A.
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Aloysius, John
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Ang, Lawrence
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
143
Journal of retailing and consumer services
111
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
The service industries journal
24
Business horizons
23
Journal of hospitality marketing & management
23
Journal of marketing
23
The journal of brand management : an international journal
23
Journal of the Academy of Marketing Science
22
Asia Pacific journal of marketing and logistics
20
International journal of electronic marketing and retailing : IJEMR
20
Service business
20
SpringerLink / Bücher
20
Cogent business & management
19
Journal of internet commerce
19
Journal of service management
19
Journal of service research : JSR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Psychology & marketing
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of promotion management : innovations in planning and applied research
17
International journal of contemporary hospitality management
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing communications
15
The journal of business & industrial marketing
15
Tourism management : research, policies, practice
15
Journal of service research
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
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ECONIS (ZBW)
89
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
8
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
9
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
10
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
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