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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Customer data"
~subject:"Ladengestaltung"
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Brand image
Customer data
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Beziehungsmarketing
170
Relationship marketing
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Consumer behaviour
89
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89
Einzelhandel
52
Retail trade
52
Customer satisfaction
28
Kundenzufriedenheit
28
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of fashion marketing and management
Journal of retailing
Journal of business research : JBR
103
Journal of retailing and consumer services
85
The journal of product & brand management
78
The journal of brand management : an international journal
69
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of strategic marketing
21
International journal of internet marketing and advertising : IJIMA
19
Marketing intelligence & planning
19
European journal of marketing : EJM
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The international review of retail, distribution and consumer research
13
Journal of marketing communications
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
The journal of services marketing
11
European journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Global business review
9
International journal of retail and distribution management
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service management
9
Business horizons
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of retail & distribution management
8
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All
ECONIS (ZBW)
24
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
4
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
5
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
10
The magnitude of change effect in store remodeling
Ferraro, Carla R.
;
Danaher, Tracey S.
;
Danaher, Peter J.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 440-457
Persistent link: https://www.econbiz.de/10011790701
Saved in:
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