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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
46
Personalisierung
42
Consumer behaviour
21
Konsumentenverhalten
21
Online retailing
20
Online-Handel
20
Virales Marketing
17
E-commerce
16
Electronic Commerce
16
Data Mining
15
Data mining
15
Social Web
9
Social web
9
Collaborative filtering
7
Confidence
7
Internet marketing
7
Online-Marketing
7
Social network
7
Soziales Netzwerk
7
Vertrauen
7
Beziehungsmarketing
5
Bibliometrics
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Bibliometrie
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Online Reviews
5
Relationship marketing
5
Electronic commerce
4
Internet
4
Recommender system
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Recommender systems
4
Sentiment analysis
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Brand image
3
Business network
3
Customer satisfaction
3
E-Commerce
3
Kundenzufriedenheit
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Online review
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Lok, Peter
2
Almazroi, Abdulwahab Ali
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Asano, Glenn
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Bian, Yuanwei
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Bilal, Muhammad
1
Chang, Ting-pong Vincent
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Chang, Wei-Shiun
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Chen, Guoqing
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Cui, Xiaohui
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Ding, Suyun
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Feng, Junzheng
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Furner, Christopher P.
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1
He, Linlin
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Hervas-Drane, Andres
1
Hou, Lei
1
Iacobucci, Dawn
1
Kim, Moon-Yong
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Liu, Kecheng
1
Liu, Lin
1
Liu, Qihua
1
Liu, Zixin
1
Ma, Yue
1
McCloskey, Donna W.
1
Moon, Sangkil
1
Pan, Xue
1
Parsad, Chandan
1
Prashar, Sanjeev
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Rao, Huguang
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Rhodes, Jo
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Rhodes, Joan
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Sanchez-Loor, Daniel A.
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Tata, Vijay Sai
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Tsao, Wen-Chin
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Wan, Mengyuan
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Wang, Jun
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Electronic commerce research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of contemporary hospitality management
8
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
17
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1
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
2
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
3
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
4
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
5
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
6
An examination of the data quality of online reviews : who do consumers trust?
McCloskey, Donna W.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10012494928
Saved in:
7
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
8
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
9
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
10
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
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