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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
E-commerce
Internet
Online-Handel
Relationship marketing
Social Web
Viral marketing
214
Virales Marketing
214
Social web
116
Consumer behaviour
115
Konsumentenverhalten
115
Internet marketing
103
Online-Marketing
102
Online retailing
62
Personalisierung
35
Personalization
35
Electronic Commerce
34
Data Mining
29
Data mining
29
word of mouth
25
online reviews
22
Hotel industry
21
Hotellerie
21
Customer satisfaction
20
Kundenzufriedenheit
20
Online reviews
20
social media
18
user-generated content
16
Advertising effects
15
Tourism
15
Werbewirkung
15
Tourismus
14
Advertising
13
Social network
13
Soziales Netzwerk
13
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12
Digitale Plattform
12
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12
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12
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111
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2
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159
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1
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159
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Fan, Weiguo
4
Gopinath, Shyam
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Chintagunta, Pradeep K.
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Du, Qianzhou
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Lambrecht, Anja
2
Liu, Qihua
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Proserpio, Davide
2
Stepchenkova, Svetlana
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, G. Alan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Alguezaui, Salma
1
Alén, Elisa
1
Ameen, Nisreen
1
Ameri, Mina
1
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
124
Journal of retailing and consumer services
93
International journal of hospitality management
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Information systems research : ISR
45
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of electronic commerce research : JECR
28
Psychology & marketing
28
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of internet commerce
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
Business horizons
16
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
International journal of electronic commerce : IJEC
15
Journal of marketing research : JMR
15
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ECONIS (ZBW)
159
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41
Exploring the impact of personalized management responses on tourists' satisfaction : a topic matching perspective
Zhang, Xiaowei
;
Qiao, Shuchen
;
Yang, Yang
;
Zhang, Ziqiong
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137766
Saved in:
42
Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
43
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
44
Bring a friend! : privately or publicly?
Carroni, Elias
;
Pin, Paolo
;
Righi, Simone
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
Saved in:
45
From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Mehraliyev, Fuad
;
Kirilenko, Andrei
;
Choi, Youngjoon
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237264
Saved in:
46
Improving text summarization of online hotel reviews with review helpfulness and sentiment
Tsai, Chih-Fong
;
Chen, Kuanchin
;
Hu, Ya-Han
;
Chen, Wei-Kai
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237344
Saved in:
47
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
48
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
Saved in:
49
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
50
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
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