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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Internet marketing
Konsumentenverhalten
Markenführung
Online retailing
196
Online-Handel
196
Consumer behaviour
142
E-commerce
130
Electronic Commerce
129
International marketing
121
Internationales Marketing
121
Online-Marketing
40
Beziehungsmarketing
37
Relationship marketing
37
Social Web
37
Social web
37
Brand management
31
China
25
Viral marketing
23
Virales Marketing
23
Marketing management
22
Marketingmanagement
22
Internet
21
Brand image
20
Markenimage
20
Personalization
20
Globalisierung
19
Globalization
19
Personalisierung
19
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18
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18
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17
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16
Firm performance
16
Unternehmenserfolg
16
Vertriebsweg
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Welt
16
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15
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160
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162
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162
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2
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2
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English
162
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Coulter, Robin A.
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Steenkamp, Jan-Benedict E. M.
3
Strizhakova, Yuliya
3
Sugumaran, Vijayan
3
Alden, Dana
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Kumar, V.
2
Liao, Qinyu
2
Liu, Qihua
2
Magnusson, Peter
2
Mou, Jian
2
Palmatier, Robert W.
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Price, Linda L.
2
Qiuzhen, Wang
2
Teng, Ching-i
2
Westjohn, Stanford A.
2
Xu, Wei
2
Zhang, Liyi
2
Alamanos, Eleftherios
1
Alegret Cotas, Alejandro
1
Altaras, Selin
1
Andrés-Martínez, María-Encarnasción
1
Arce-Urriza, Marta
1
Arnold, Mark J.
1
Arnould, Eric J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
Bae, Soonyong
1
Bai, Shizhen
1
Balasubramanian, Siva Kumar
1
Bao, Yang
1
Barnes, Stuart
1
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of retailing and consumer services
357
Journal of business research : JBR
218
International journal of electronic marketing and retailing : IJEMR
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of internet commerce
84
Information systems research : ISR
66
Asia Pacific journal of marketing and logistics
58
International journal of internet marketing and advertising : IJIMA
58
International journal of retail & distribution management
57
Journal of retailing
55
The international review of retail, distribution and consumer research
55
International marketing review
54
Journal of electronic commerce research : JECR
53
Cogent business & management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of retail and distribution management
49
Journal of international consumer marketing
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of hospitality management
47
Journal of management information systems : JMIS
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of consumer studies
45
International journal of electronic commerce : IJEC
43
Journal of global marketing
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Psychology & marketing
41
SpringerLink / Bücher
41
International journal of business information systems : IJBIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Technological forecasting & social change : an international journal
36
Journal of fashion marketing and management
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of the Academy of Marketing Science
29
Tourism management : research, policies, practice
28
The journal of product & brand management
27
The journal of brand management : an international journal
26
International journal of contemporary hospitality management
25
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ECONIS (ZBW)
162
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1
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10
of
162
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date (oldest first)
1
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
3
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
4
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
6
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
7
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon
;
Lee, Sang Bong
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
Saved in:
8
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
9
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
10
The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
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