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~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
13
Virales Marketing
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Internet marketing
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Online-Marketing
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9
Online retailing
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Online-Handel
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Breidbach, Christoph F.
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Chanson, Mathieu
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Choi, Hoon S.
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Eckhardt, Andreas
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Stolk, Paul
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Vallurupalli, Vamsi
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Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
13
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1
On the performance of blockchain-based token offerings
Risius, Marten
;
Breidbach, Christoph F.
;
Chanson, Mathieu
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014327181
Saved in:
2
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
3
It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas
;
Fritzsche, Fabian
;
Seiter, Mischa
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
Saved in:
4
Explaining consumer suspicion : insights of a vignette study on online product reviews
Kollmer, Tim
;
Eckhardt, Andreas
;
Reibenspiess, Victoria
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1221-1238
Persistent link: https://www.econbiz.de/10013463375
Saved in:
5
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
6
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
7
Your reviews or mine? : exploring the determinants of "perceived helpfulness" of online reviews : a cross-cultural study
Biswas, Baidyanath
;
Sengupta, Pooja
;
Ganguly, Boudhayan
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1083-1102
Persistent link: https://www.econbiz.de/10013463340
Saved in:
8
An empirical analysis of experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
9
An investigation of the drivers of social commerce and e-word-of-mouth intentions : elucidating the role of social commerce in E-business
Goraya, M. Awais Shakir
;
Zhu, Jing
;
Shareef, Mahmud Akhter
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 181-195
Persistent link: https://www.econbiz.de/10012548002
Saved in:
10
A picture is worth a thousand words : how images influence information quality and information load in online reviews
Zinko, Robert
;
Stolk, Paul
;
Furner, Zhan
;
Almond, Brad
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 775-789
Persistent link: https://www.econbiz.de/10012419597
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