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~isPartOf:"Empirical international entrepreneurship : a handbook of methods, approaches, and applications"
~isPartOf:"Entrepreneurship, theory and practice : ET & P"
~isPartOf:"International marketing review"
~isPartOf:"Origin and branding in international market entry processes"
~isPartOf:"Review of international economics"
~subject:"Marketing management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Marketing management
International market entry
114
Internationaler Markteintritt
114
Multinationales Unternehmen
50
Transnational corporation
50
Globalisierung
35
Globalization
35
KMU
25
SME
25
Business start-up
18
International marketing
18
Internationales Marketing
18
Internationalization
18
Unternehmensgründung
18
Auslandsinvestition
15
Foreign investment
15
Marketingmanagement
14
Emerging economies
13
Schwellenländer
13
China
12
Market entry
12
Markteintritt
12
Strategic management
11
Strategisches Management
11
Theorie
11
Theory
11
Firm performance
10
Unternehmenserfolg
10
Business network
9
Entrepreneurship
9
Entrepreneurship approach
9
Unternehmensnetzwerk
9
Export
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Industrie
7
Manufacturing industries
7
Takeover
7
Welt
7
World
7
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Article
11
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3
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English
14
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Mellahi, Kamel
3
Shoham, Aviv
2
Ata, U. Zeynep
1
Atakan, M. G. Serap
1
Bai, Huifeng
1
Bortoluzzi, Guido
1
Cabanelas, Pablo
1
Chiarvesio, Maria
1
Costa, Rosa Margarida Conde
1
Daood, Antonio
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Fratocchi, Luciano
1
Gnizy, Itzhak
1
Hadjikhani, Amjad
1
Khan, Zaheer
1
Lee, Joong-Woo
1
Lew, Yong Kyu
1
McColl, Julie
1
Mitręga, Maciej
1
Moore, Christopher
1
Moreira, António Carrizo
1
Odorici, Vincenza
1
Park, Sohee
1
Pfajfar, Gregor
1
Presutti, Manuela
1
Rao-Nicholson, Rekha
1
Reis, Ana Paula Marques
1
Rivero-Gutierrez, Lourdes
1
Santo, Inês Sá Espírito
1
Tabacco, Raffaela
1
Zahoor, Nadia
1
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Empirical international entrepreneurship : a handbook of methods, approaches, and applications
Entrepreneurship, theory and practice : ET & P
International marketing review
Origin and branding in international market entry processes
Review of international economics
Journal of business research : JBR
9
International business review : the official journal of the European International Business Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Journal of strategic marketing
5
European journal of international management : EJIM
4
The journal of business & industrial marketing
3
Baltic journal of management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Bloomberg series
1
British journal of management : BJM
1
Cases on branding strategies and product development : successes and pitfalls
1
DLSU business & economics review
1
Die Betriebswirtschaft : DBW
1
Economies : open access journal
1
Entrepreneurship research journal : ERJ
1
Entrepreneurship, innovation and education : frontiers in European entrepreneurship research
1
Entrepreneurship, sustainable growth and performance : frontiers in European research ; [papers from the annual Research in Entrepreneurship and Small Business Conference (RENT) ... held in Brussels in November 2006]
1
European Journal of Sustainable Development : EJSD
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European retail research
1
Expert journal of business and management
1
Gabler-Edition Wissenschaft
1
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ECONIS (ZBW)
14
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
3
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
4
International brands and corporate strategy : a case study in the wine industry
Reis, Ana Paula Marques
;
Santo, Inês Sá Espírito
; …
- In:
Origin and branding in international market entry processes
,
(pp. 192-232)
.
2023
Persistent link: https://www.econbiz.de/10014436788
Saved in:
5
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
Saved in:
6
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Early internationalising ventures facing ageing and sizing : international growth, entrepreneurial, and market orientation
Daood, Antonio
;
Fratocchi, Luciano
;
Odorici, Vincenza
; …
- In:
Empirical international entrepreneurship : a handbook …
,
(pp. 233-262)
.
2021
Persistent link: https://www.econbiz.de/10012614918
Saved in:
8
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
9
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
10
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
1
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