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~isPartOf:"Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Markenimage
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Brand image
3
Brand management
3
Malaysia
3
Markenführung
3
relationship marketing
3
Brand
2
Confidence
2
Dienstleistungsqualität
2
Ghana
2
Lieferantenmanagement
2
Markenartikel
2
Service quality
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
trust
2
Arbeitszufriedenheit
1
Bankgeschäft
1
Banking services
1
Beschwerdemanagement
1
Brand experience
1
Brand relationship orientation
1
Complaint management
1
Customer value
1
Emerging economies
1
Emotion
1
Experiment
1
Firm value
1
Gastgewerbe
1
Gender
1
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6
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1
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
Author
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Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Fazli-Salehi, Reza
5
Khare, Arpita
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Aiken, K. Damon
3
Xue, Fei
3
Alarcón-del-Amo, María-del-Carmen
2
Arora, Amit
2
Arora, Anshu
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Han, Min Chung
2
Ho, Han Chiang
2
Hopkins, Christopher D.
2
Hornikx, Jos
2
Kang, Inwon
2
Klein, Andreas
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Mokhtar, Sany Sanuri Mohd
2
Ndubisi, Nelson Oly
2
Parks-Yancy, Rochelle
2
Petrescu, Maria
2
Phau, Ian
2
Prendergast, Gerard P.
2
Safari, Aswo
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Svensson, Göran
2
Trivedi, Jay
2
Tsai, Wanhsiu Sunny
2
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Published in...
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
4
European journal of marketing : EJM
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of African business
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Marketing intelligence & planning
1
Psychology & marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Service business
1
Society and business review
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
9
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1
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9
of
9
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articles prioritized
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Response to personalized
marketing
communication : an empirical investigation comparing users and non users of surrogate shoppers
Arora, Sonia
;
Bawa, Anupam
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10013178091
Saved in:
8
Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Ulas, Dilber
; …
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
Saved in:
9
Relationship
marketing
, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Chan Kok Wah
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003890671
Saved in:
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