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~isPartOf:"Entrepreneurship, theory and practice : ET & P"
~isPartOf:"International marketing review"
~isPartOf:"Origin and branding in international market entry processes"
~isPartOf:"Review of international economics"
~subject:"Internationalization"
~subject:"Marketing management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Internationalization
Marketing management
International market entry
112
Internationaler Markteintritt
112
Multinationales Unternehmen
49
Transnational corporation
49
Globalisierung
33
Globalization
33
KMU
24
SME
24
International marketing
18
Internationales Marketing
18
Business start-up
16
Unternehmensgründung
16
Auslandsinvestition
15
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Marketingmanagement
13
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12
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12
Markteintritt
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11
Strategisches Management
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Theory
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8
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Mellahi, Kamel
3
Shoham, Aviv
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Ahammad, Mohammad F.
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Agnihotri, Arpita
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Arslan, Ahmad
1
Ata, U. Zeynep
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Atakan, M. G. Serap
1
Bai, Huifeng
1
Batsakis, Georgios
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Bhattacharya, Saurabh
1
Boateng, Agyenim
1
Bortoluzzi, Guido
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Cabanelas, Pablo
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Caputo, Francesco
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiarvesio, Maria
1
Chierici, Roberto
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Costa, Rosa Margarida Conde
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Del Giudice, Manlio
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Diez-Martin, Francisco
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Du, Min
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Efrat, Kalanit
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Fait, Monica
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Galdino, Katia M.
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Hadjikhani, Amjad
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Hewerdine, Lisa Jane
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Hoque, Mohammad Tayeenul
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Hurmelinna-Laukkanen, Pia
1
Khan, Zaheer
1
Leal Barbosa, Sylvio
1
Lee, Joong-Woo
1
Lefebvre, Kelly
1
Lew, Yong Kyu
1
León-Darder, Fidel
1
Lin, Wen-ting
1
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Entrepreneurship, theory and practice : ET & P
International marketing review
Origin and branding in international market entry processes
Review of international economics
International business review : the official journal of the European International Business Academy
47
Journal of business research : JBR
40
Journal of world business : JWB
28
Journal of international entrepreneurship
20
Journal of international management
13
Management international review : mir ; journal of international business
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Multinational business review
8
European business review : EBR ; the official journal of the International Management Centres, Europe
7
International journal of emerging markets
6
Journal of international marketing
6
Journal of strategic marketing
6
Baltic journal of management
5
Management international review : MIR ; journal of international business
5
Technological forecasting & social change : an international journal
5
European journal of international management : EJIM
4
International entrepreneurship and management journal
4
International journal of retail & distribution management
4
Management decision : MD
4
Review of international business and strategy
4
Small business economics : an entrepreneurship journal
4
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
3
European journal of marketing : EJM
3
European management journal
3
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
3
International journal of entrepreneurial behavior & research
3
Inventi impact: international trade
3
Journal of innovation & knowledge : JIK
3
Journal of management research
3
The journal of business & industrial marketing
3
Asia Pacific journal of management
2
Asia Pacific journal of marketing and logistics
2
Asian business & management
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
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ECONIS (ZBW)
29
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29
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Magni, Domitilla
;
Chierici, Roberto
;
Fait, Monica
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 626-652
Persistent link: https://www.econbiz.de/10013396292
Saved in:
3
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
4
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
5
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
6
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
7
International brands and corporate strategy : a case study in the wine industry
Reis, Ana Paula Marques
;
Santo, Inês Sá Espírito
; …
- In:
Origin and branding in international market entry processes
,
(pp. 192-232)
.
2023
Persistent link: https://www.econbiz.de/10014436788
Saved in:
8
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
Saved in:
9
Knowledge trajectories in the internationalization of the firm
Leal Barbosa, Sylvio
;
Rezende, Sérgio Fernando Loureiro
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 313-337
Persistent link: https://www.econbiz.de/10014266951
Saved in:
10
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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