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~isPartOf:"Essays on the effects of brand names and prices on consumer behavior"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Brand management"
~type:"article"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand management
Designation of origin
41
Herkunftsbezeichnung
41
Brand image
28
Markenimage
28
Destination management
21
Destinationsmanagement
21
Tourism marketing
18
Tourismusmarketing
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Klein, Kristina
2
Lin, Zhibin
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Abdelwahab, Dalia
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Agnoli, Lara
1
Begalli, Diego
1
Borini, Felipe Mendes
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Bruwer, Johan
1
Cai, Liping A.
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1
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Essays on the effects of brand names and prices on consumer behavior
The journal of brand management : an international journal
Tourism analysis : an interdisciplinary tourism & hospitality journal
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
The journal of product & brand management
14
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Corporate reputation review : an international journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Tourism planning & development
3
Africa journal of management
2
Baltic journal of management
2
Business history
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
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ECONIS (ZBW)
16
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16
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
Tourism destination image (TDI) perception within a regional winescape context
Bruwer, Johan
;
Gross, Michael J.
;
Lee, Hong Chul
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
2/3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10011492638
Saved in:
5
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
6
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
7
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
8
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
9
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
10
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
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