//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of personal selling & sales management"
~subject:"E-commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
B-to-B-Marketing
182
Business-to-business marketing
182
Lieferantenmanagement
91
Supplier relationship management
91
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing management
28
Marketingmanagement
28
Salespeople
28
Selling
28
Verkauf
28
Verkaufspersonal
28
Marketing
27
USA
18
United States
18
Consumer behaviour
17
Konsumentenverhalten
17
Theorie
13
Theory
13
Confidence
12
Vertrauen
12
Bibliometrics
11
Bibliometrie
11
Customer satisfaction
10
Innovation
10
Kundenzufriedenheit
10
Beschaffung
9
Brand management
9
Business network
9
Electronic Commerce
9
Markenführung
9
Marketing theory
9
Marketingtheorie
9
Procurement
9
Unternehmensnetzwerk
9
Bundling strategy
8
Customer value
8
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Banerjee, Probir
1
Bongers, Franziska M.
1
Brozovic, Danilo
1
Giusti, Giovanni
1
Hautamäki, Pia
1
Holmlund, Maria
1
Kowalkowski, Christian
1
Li, Xiaoling
1
Li, Xinjian
1
López-López, David
1
Ma, Louis
1
Mattila, Malla
1
Nordin, Fredrik
1
Nysveen, Herbjørn
1
Ordanini, Andrea
1
Raddats, Chris
1
Schmitz, Christian
1
Schumann, Jan Hendrik
1
Skard, Siv
1
Wang, Rui
1
Yrjölä, Mika
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business-to-business marketing
Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
57
The journal of business & industrial marketing
27
Journal of business research : JBR
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
Electronic markets : the international journal on networked business
3
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Forum Marketing
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
Journal of internet commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science
2
SpringerLink / Bücher
2
The journal of services marketing
2
Advances in electronic marketing
1
Asian business & management
1
Birkbeck working papers in economics and finance : BWPEF
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Business-to-business marketing management : strategies, cases and solutions
1
Case studies in Asian management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Cogent business & management
1
Contemporary issues in marketing : principles and practice
1
Copernican Journal of Finance & Accounting : CJF&A
1
Customer engagement marketing
1
Darden Case
1
De Gruyter Studium
1
Direct marketing : an international journal
1
Dissertation Series CentER
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital transformation of business-to-business sales : what needs to be unlearned?
Mattila, Malla
;
Yrjölä, Mika
;
Hautamäki, Pia
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012584522
Saved in:
2
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
3
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
4
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
5
Trusting beliefs and loyalty in B-to-B self-services
Skard, Siv
;
Nysveen, Herbjørn
- In:
Journal of business-to-business marketing
23
(
2016
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10011637113
Saved in:
6
The process of trust formation in e-business : insights from case studies of two small firms
Banerjee, Probir
;
Ma, Louis
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 171-186
Persistent link: https://www.econbiz.de/10010465721
Saved in:
7
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
8
Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik
;
Brozovic, Danilo
;
Holmlund, Maria
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
Saved in:
9
The ties that bind : how cooperative norms and readiness to change shape the role of established relationships in business-to-business e-commerce
Ordanini, Andrea
- In:
Journal of business-to-business marketing
18
(
2011
)
3
,
pp. 276-304
Persistent link: https://www.econbiz.de/10009348558
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->