Crane, Andrew; Desmond, John - In: European Journal of Marketing 36 (2002) 5/6, pp. 548-569
. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has … societal marketing concept. By situating discussion within notions of psychological and ethical egoism, argues that, in moral … terms at least, the societal marketing concept is clearly an extension of the marketing concept, rather than a fundamental …