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~isPartOf:"European economic review : EER"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Internet marketing
Consumer behaviour
2,711
Konsumentenverhalten
2,710
Theory
2,029
Theorie
2,025
Hotel industry
921
Hotellerie
921
Relationship marketing
864
Beziehungsmarketing
863
Customer satisfaction
776
Kundenzufriedenheit
774
Service quality
738
Dienstleistungsqualität
736
Einzelhandel
675
Retail trade
675
USA
544
United States
544
Restaurant industry
515
Gastronomie
512
Online retailing
445
Online-Handel
445
Experiment
392
Brand management
391
Markenführung
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334
EU-Staaten
334
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329
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Social Web
305
Social web
305
Welt
285
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Schätzung
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Coronavirus
278
Online-Marketing
268
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269
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1
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English
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Law, Chun Hung Roberts
9
Dwivedi, Yogesh Kumar
5
Ladhari, Riadh
4
Rana, Nripendra P.
4
Kim, Woo Gon
3
Li, Hengyun
3
Liang, Sai
3
Souiden, Nizar
3
Thaichon, Park
3
Zhang, Zili
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Back, Robin M.
2
Bai, Billy
2
Baier, Daniel
2
Barta, Sergio
2
Belanche, Daniel
2
Brymer, Robert A.
2
Bufquin, Diego
2
Casaló, Luis V.
2
Casper Ferm, Lars-Erik
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Fiore, Ann Marie
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Fong, Lawrence Hoc Nang
2
Gauzente, Claire
2
Hyun, Hyowon
2
Islam, Tahir
2
Jang, Soocheong
2
Jeong, Miyoung
2
Junaid, Muhammad
2
Kandpal, Chandrashekhar
2
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European economic review : EER
International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
58
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
51
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Marketing intelligence & planning
46
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
269
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1
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269
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
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