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~isPartOf:"European journal of marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
47
Markenführung
47
Brand image
35
Markenimage
35
Consumer behaviour
32
Konsumentenverhalten
32
Brand
28
Markenartikel
27
Beziehungsmarketing
12
Relationship marketing
12
Social Web
9
Branding
8
Internet marketing
7
Online-Marketing
7
Advertising effects
5
Emotion
5
Werbewirkung
5
Brands
4
Luxury goods
4
Luxusgüter
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Social media
3
Werbung
3
Brand attitudes
2
Brand coolness
2
Brand hate
2
Brand love
2
Brand loyalty
2
Brand personality
2
Brand positioning
2
Consumer research
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Aufsatz in Zeitschrift
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9
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Aro, Kaisa
1
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
1
Daunt, Kate L.
1
Dineva, Denitsa
1
Doering, Heike
1
Gomes Rinaldi, Adriana
1
Hesse, Andreas
1
Häusler, Mariella
1
Jacobson, Jenna
1
Jones, Richard
1
Jütte, Espen
1
Koenig-Lewis, Nicole
1
Marcet-Alonso, Julia
1
Mitchell, Sarah-Louise
1
Olson, Erik L.
1
Parsons, Elizabeth
1
Peattie, Kenneth J.
1
Pirani, Daniela
1
Popoli, Paolo
1
Reynolds, Laura
1
Rudkowski, Janice
1
Schmidt, Holger J.
1
Schneider, Aileen
1
Suomi, Kati
1
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Published in...
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European journal of marketing
Journal of business research : JBR
102
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
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ECONIS (ZBW)
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
3
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
4
Engagement and estrangement : a "tale of two cities" for Bristol’s green
branding
Reynolds, Laura
;
Doering, Heike
;
Koenig-Lewis, Nicole
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2432-2458
Persistent link: https://www.econbiz.de/10014448494
Saved in:
5
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
6
Reframing the practice of volunteering as a collective endeavour through a focal brand community
Mitchell, Sarah-Louise
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2683-2712
Persistent link: https://www.econbiz.de/10014448574
Saved in:
7
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
8
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
9
Career-washing? : unpacking employer brand promises on social media platforms
Marcet-Alonso, Julia
;
Parsons, Elizabeth
;
Pirani, Daniela
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2804-2825
Persistent link: https://www.econbiz.de/10013457391
Saved in:
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