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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
~subject:"Brand image"
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Brand image
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Ali, Faizan
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European journal of marketing : EJM
International business review : the official journal of the European International Business Academy
Journal of hospitality marketing & management
Journal of marketing management : MM
The service industries journal
The journal of brand management : an international journal
28
The journal of product & brand management
25
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23
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9
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7
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7
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6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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6
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5
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5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel and tourism marketing
4
The journal of consumer marketing
4
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3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of strategic marketing
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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The journal of asset management
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Asia-Pacific journal of business administration
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Future Business Journal
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita
;
Shukla, Yupal
;
Malhotra, Gunjan
;
Arora, Vibha
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
Saved in:
2
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
3
The asymmetric dominance of cognitive versus affective country image in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type
Ma, Lin
;
Song, Zening
;
Bian, Xuemei
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013399557
Saved in:
4
Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
Saved in:
9
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
10
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
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