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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand architecture"
~subject:"Branding"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Brand architecture
Branding
Einzelhandel
Brand
133
Markenartikel
133
Brand management
98
Markenführung
98
Consumer behaviour
85
Konsumentenverhalten
85
Brand image
76
Markenimage
76
Beziehungsmarketing
20
Relationship marketing
20
Brand equity
12
Marketing management
12
Marketingmanagement
12
Brand loyalty
11
Advertising effects
10
Werbewirkung
10
Social Web
9
Social web
9
USA
8
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8
Internet marketing
7
Markentreue
7
Online-Marketing
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Innovation
6
International marketing
6
Internationales Marketing
6
Measurement
6
Messung
6
Brands
5
Experiment
5
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5
Handelsmarke
5
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5
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5
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5
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20
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20
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Keller, Kevin Lane
2
Roper, Stuart
2
Round, Griff
2
Bowman, Douglas
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Burt, Steven
1
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1
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1
Christodoulides, George
1
Coleman, Darren Andrew
1
Colicev, Anatoli
1
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1
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1
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1
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1
Fritz, Kristine
1
George, Richard J.
1
Gielens, Katrijn
1
Glynn, Mark S.
1
Helm, Sabrina Verena
1
Ko, Eunhee Emily
1
Lerman, Dawn
1
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1
Melewar, T. C.
1
Mishra, Anubha
1
Motion, Judy
1
Renk, Uwe
1
Rokka, Joonas
1
Schoenmueller, Verena
1
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1
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1
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1
Smith, Robert W.
1
St. Davčik, Nebojša
1
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1
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
46
Journal of business research : JBR
28
The journal of brand management : an international journal
24
Journal of retailing
18
The journal of product & brand management
17
European journal of operational research : EJOR
10
International journal of retail & distribution management
9
The international review of retail, distribution and consumer research
9
European journal of marketing
8
Marketing intelligence & planning
7
Transportation research / E : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
International journal of retail and distribution management
5
Qualitative market research : an international journal
5
The marketing review
5
Business horizons
4
Harvard business review : HBR
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Business history
3
European review of agricultural economics : ERAE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Review of marketing science
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Cogent business & management
2
Corporate reputation review
2
European journal of management and business economics : EJM&BE
2
Handelsforschung
2
International journal of Indian culture and business management
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ECONIS (ZBW)
20
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20
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
3
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
4
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
7
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
10
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
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