//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Virales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Entrepreneurship
Indien
Marketing management
Virales Marketing
Consumer behaviour
500
Konsumentenverhalten
499
Brand management
183
Markenführung
183
Brand image
172
Markenimage
172
Marketingmanagement
168
Multinationales Unternehmen
164
Transnational corporation
164
International marketing
159
Internationales Marketing
151
Großbritannien
122
Relationship marketing
119
Beziehungsmarketing
118
International market entry
113
Internationaler Markteintritt
113
Russia
108
Russland
108
Auslandsinvestition
104
Foreign investment
104
Globalization
99
Globalisierung
98
United Kingdom
96
Brand
94
USA
94
United States
94
Markenartikel
93
Marketing
92
Firm performance
91
Unternehmenserfolg
91
KMU
85
SME
85
Advertising effects
81
Werbewirkung
81
Werbung
80
Advertising
78
China
71
Innovation
71
Customer satisfaction
68
more ...
less ...
Online availability
All
Undetermined
117
Free
4
Type of publication
All
Article
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
299
Aufsatz in Zeitschrift
299
Case study
7
Fallstudie
7
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
299
Author
All
Balmer, John M. T.
5
Barnes, Bradley R.
3
Gilmore, Audrey
3
Grinstein, Amir
3
Henneberg, Stephan
3
Kitchen, Philip J.
3
Leonidou, Leonidas C.
3
Melewar, T. C.
3
O'Cass, Aron
3
Shoham, Aviv
3
Sousa, Carlos M. P.
3
Širokova, Galina V.
3
Buil, Isabel
2
Cadogan, John W.
2
Cavusgil, S. Tamer
2
Christodoulides, George
2
Chung, Henry F. L.
2
Currim, Imran S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Guzman, Francisco
2
Hammervoll, Trond
2
Heilmann, Pia
2
Katsikeas, Constantine S.
2
Kvasova, Olga
2
Lampela, Hannele
2
Lee, Wai Jin
2
Leppäaho, Tanja
2
Liu, Gordon
2
Liu, Yipeng
2
Liuhto, Kari
2
Mazzarol, Tim
2
Ormrod, Robert P.
2
Paul, Justin
2
Pfajfar, Gregor
2
Reid, David McHardy
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
International marketing review
Journal of East-West business
The Indian economic journal
1,233
Journal of business research : JBR
1,190
The Indian journal of economics
1,161
Economic & political weekly : a Sameeksha Trust publ.
1,053
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,042
Finance India : the quarterly journal of Indian Institute of Finance
932
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
881
The Asian economic review : journal of the Indian Institute of Economics
798
Economic developments in India : quarterly update : analysis, reports, policy documents
734
Indian journal of agricultural economics
657
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
595
Small business economics : an entrepreneurship journal
567
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
566
Technological forecasting & social change : an international journal
548
International entrepreneurship and management journal
517
Economic affairs : quarterly journal of economics
501
Journal of business venturing
479
Global business review
421
Industrial marketing management : the international journal for industrial and high-tech firms
397
Research policy : policy, management and economic studies of science, technology and innovation
396
International journal of entrepreneurship and small business
394
Margin : quarterly journal of the National Council of Applied Economic Research
389
International journal of Indian culture and business management
380
Praj̄nȧn : journal of social and management sciences
377
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
350
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
350
Entrepreneurship and regional development : an international journal
333
International journal of business and globalisation : IJBG
328
Small business economics : an international journal
307
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
296
Occasional papers / Reserve Bank of India
294
Journal of development economics
290
Papers read at the ... annual conference of the Indian Economic Association
284
Indian journal of industrial relations
258
Vision : the journal of business perspective
256
Cogent business & management
252
Journal of business ethics : JOBE
252
Journal of retailing and consumer services
252
The economic studies : fortnightly ; a journal of socio-economic outlook & trend
239
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
299
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
5
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
6
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
7
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
8
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
9
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
10
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->