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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~person:"Shoham, Aviv"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Melewar, T. C.
Miles, Morgan P.
Paul, Justin
Shoham, Aviv
Balmer, John M. T.
6
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
56
International entrepreneurship and management journal
11
International studies of management and organization
8
The marketing review
7
Entrepreneurship and regional development : an international journal
6
Journal of strategic marketing
5
Qualitative market research : an international journal
5
European management journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
4
Journal of innovation & knowledge : JIK
4
Marketing intelligence & planning
4
Small business economics : an international journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International small business journal : ISBJ
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
Journal of world business : JWB
3
The journal of product & brand management
3
International journal of Indian culture and business management
2
International journal of entrepreneurial behavior & research
2
Journal of global marketing
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Asian business & management
1
Baltic journal of management : BJM
1
British journal of management : BJM
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business strategy and the environment
1
Corporate reputation review
1
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ECONIS (ZBW)
10
Showing
1
-
10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Callenges in conducting and publishing research on the Middle East and Africa in leading journals
Lages, Christiana R.
;
Pfajfar, Gregor
;
Shoham, Aviv
- In:
International marketing review
32
(
2015
)
1
,
pp. 52-77
Persistent link: https://www.econbiz.de/10010528940
Saved in:
6
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
7
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
8
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
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