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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Hotel industry
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Consumer behaviour
788
Konsumentenverhalten
787
Beziehungsmarketing
174
Relationship marketing
174
Brand management
148
Markenführung
148
Markenimage
131
Customer satisfaction
104
Kundenzufriedenheit
104
Dienstleistungsqualität
81
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77
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77
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60
Viral marketing
57
Virales Marketing
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51
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Marketingmanagement
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Grohmann, Bianca
4
Kumar, V.
4
Namkung, Young
4
Raab, Carola
4
Buil, Isabel
3
De Chernatony, Leslie
3
Hanks, Lydia
3
Kim, Eojina
3
King, Ceridwyn
3
Mattila, Anna S.
3
Miao, Li
3
Tanford, Sarah
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Tang, Liang
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2
Babakus, Emin
2
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2
Brasel, S. Adam
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Chen, Chien-Yu
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Delgado-Ballester, Elena
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Diamantopoulos, Adamantios
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Ding, Ying
2
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Grewal, Dhruv
2
Guèvremont, Amélie
2
Han, Heesup
2
Hanson, Sara
2
Hennig-Thurau, Thorsten
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Johnson, Allison R.
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Law, Rob
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Line, Nathaniel D.
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Liu, Matthew Tingchi
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of the Academy of Marketing Science
Journal of business research : JBR
602
Journal of retailing and consumer services
574
International journal of hospitality management
381
The journal of product & brand management
265
The journal of brand management : an international journal
226
Psychology & marketing
158
International journal of contemporary hospitality management
153
Journal of travel and tourism marketing
153
Journal of hospitality marketing & management
150
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
129
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing communications
113
Cogent business & management
110
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Tourism management : research, policies, practice
95
Journal of international consumer marketing
94
International journal of consumer studies
92
The service industries journal
85
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Services marketing quarterly
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of marketing
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
77
Journal of strategic marketing
76
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of Islamic marketing
70
Journal of internet commerce
68
International journal of advertising : the review of marketing communications
67
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
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ECONIS (ZBW)
272
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1
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
2
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
7
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
8
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
9
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
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