//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Market research
Consumer behaviour
665
Konsumentenverhalten
665
Holiday behaviour
125
Urlaubsverhalten
125
Beziehungsmarketing
118
Customer satisfaction
118
Kundenzufriedenheit
118
Relationship marketing
118
Markenimage
114
Brand management
107
Markenführung
107
Dienstleistungsqualität
86
Service quality
86
Tourism
81
Tourismus
81
Emotion
65
Tourism marketing
62
Tourismusmarketing
62
Hotel industry
56
Hotellerie
56
Brand
53
Markenartikel
53
Viral marketing
48
Virales Marketing
48
Social Web
42
Social web
42
Advertising effects
40
Werbewirkung
40
Tourism industry
39
Tourismuswirtschaft
39
Personality psychology
37
Persönlichkeitspsychologie
37
Internet marketing
36
Online-Marketing
35
USA
33
United States
33
China
32
Einzelhandel
31
Retail trade
31
more ...
less ...
Online availability
All
Undetermined
65
Type of publication
All
Article
120
Type of publication (narrower categories)
All
Article in journal
120
Aufsatz in Zeitschrift
120
Case study
1
Fallstudie
1
Language
All
English
120
Author
All
Han, Heesup
7
Hyun, Sunghyup Sean
4
Grohmann, Bianca
3
Yu, Jongsik
3
Abosag, Ibrahim
2
Ahn, Jiseon
2
Buil, Isabel
2
Chua, Bee-Lia
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Qu, Hailin
2
Roper, Stuart
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
Alahakoon, Thilini
1
Alpert, Frank
1
Amaya-Molinar, Carlos Mario
1
Andrews, Lynda
1
Arnegger, Julius
1
Aspara, Jaakko
1
Aurier, Philippe
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Beatson, Amanda
1
Berezan, Orie
1
Bezençon, Valéry
1
Bian, Xuemei
1
Bilal, Muhammad
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of business research : JBR
395
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
220
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
Journal of marketing communications
74
Journal of international consumer marketing
73
International journal of hospitality management
63
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Journal of strategic marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of global marketing
56
International journal of consumer studies
55
International marketing review
55
Marketing intelligence & planning
55
Journal of marketing management : MM
54
Qualitative market research : an international journal
54
Cogent business & management
52
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
European journal of marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
International journal of advertising : the quarterly review of marketing communications
33
International journal of market research
33
more ...
less ...
Source
All
ECONIS (ZBW)
120
Showing
81
-
90
of
120
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
82
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
83
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
84
Exploring the effects of heritage site image on souvenir shopping attitudes : the moderating role of perceived cultural difference
Wong, IpKin Anthony
;
Cheng, Mingming
- In:
Journal of travel and tourism marketing
31
(
2014
)
3/4
,
pp. 476-492
Persistent link: https://www.econbiz.de/10010395944
Saved in:
85
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
86
Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena
;
Hernandez-Espallardo, Miguel
; …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
Saved in:
87
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
88
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
89
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
90
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->