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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing theory"
~isPartOf:"Service business"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
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Consumer behaviour
Marketingmanagement
Marketingtheorie
Customer value
40
Kundenwert
40
Betriebliche Wertschöpfung
20
Value creation
20
Beziehungsmarketing
18
Relationship marketing
18
Konsumentenverhalten
12
Customer integration
11
Kundenintegration
11
Service-Dominant Logic
11
Service-dominant logic
11
Customer satisfaction
6
Dienstleistungsqualität
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Kundenzufriedenheit
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Lieferantenmanagement
6
Marketing theory
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Service quality
6
Supplier relationship management
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value co-creation
6
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4
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Dienstleistungsmarketing
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resource integration
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service-dominant logic
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Theorie
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Andrews, Lynda
2
Anker, Thomas Boysen
1
Birgelen, Marcel van
1
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Chatzipanagiotou, Kalliopi C.
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Drennan, Judy
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Golik Klanac, Nataša
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1
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1
Huang, Tseng-Lung
1
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1
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1
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1
Jeng, Mei-Yuan
1
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Russell-Bennett, Rebekah
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Sandberg, Birgitta
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European journal of marketing : EJM
Marketing theory
Service business
Journal of business research : JBR
38
Journal of retailing and consumer services
38
Industrial marketing management : the international journal for industrial and high-tech firms
32
International journal of hospitality management
19
Journal of the Academy of Marketing Science
11
The journal of product & brand management
10
Journal of marketing management : MM
8
Journal of service management
8
Journal of strategic marketing
8
The journal of business & industrial marketing
8
The service industries journal
8
Business horizons
7
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Tourism management : research, policies, practice
7
Gabler Edition Wissenschaft
6
Handbook of research on customer equity in marketing
6
Journal of service research : JSR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
The TQM journal : the international review of organizational improvement
6
Asia Pacific journal of marketing and logistics
5
Journal of business-to-business marketing
5
Journal of customer behaviour
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of brand management : an international journal
5
The journal of services marketing
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Central European business review : CEBR
4
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ECONIS (ZBW)
18
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
4
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
5
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
6
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
7
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
8
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
9
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
10
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
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