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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenmanagement"
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Brand
Markenimage
Beziehungsmarketing
130
Relationship marketing
130
Consumer behaviour
78
Konsumentenverhalten
78
Brand management
34
Markenführung
34
Customer satisfaction
29
Kundenzufriedenheit
29
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26
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22
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18
Marketingmanagement
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Vertrauen
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10
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10
Personality psychology
10
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Kundenbindungsprogramm
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English
30
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De Chernatony, Leslie
2
Abosag, Ibrahim
1
Albert, Noel
1
Andrews, Lynda
1
Astakhova, Marina
1
Aurier, Philippe
1
Birgelen, Marcel van
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Castaño, Raquel
1
Chen, Junsong
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Confos, Nicolla
1
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1
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1
Descotes, Raluca Mogos
1
Ding, Cherng G.
1
Donovan, Karen Russo
1
Dou, Wenyu
1
Farah, Maya F.
1
Fetscherin, Marc
1
Fitzgerald, M. Paula
1
Françoise, Simon
1
Fritz, Kristine
1
Gouran, Dennis S.
1
Guzman, Francisco
1
He, Hongwei
1
Horváth, Csilla
1
Huang, Yu-an
1
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1
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1
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1
Kolo, Olivia
1
Laurent, Gilles
1
Lee, Ching-chi
1
Lee, Hsiang-ming
1
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1
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European journal of marketing : EJM
The journal of consumer marketing
Journal of business research : JBR
120
The journal of product & brand management
90
Journal of retailing and consumer services
86
The journal of brand management : an international journal
83
International journal of hospitality management
39
Asia Pacific journal of marketing and logistics
30
Psychology & marketing
28
Cogent business & management
27
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of strategic marketing
23
International journal of internet marketing and advertising : IJIMA
20
Marketing intelligence & planning
20
Journal of hospitality marketing & management
19
Journal of promotion management : innovations in planning and applied research
19
International journal of contemporary hospitality management
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of market research
12
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of service management
12
European journal of marketing
11
Journal of marketing analytics : JMA
11
Journal of the Academy of Marketing Science
11
Global business review
10
Journal of business ethics : JOBE
10
The journal of services marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of Islamic marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of fashion marketing and management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
30
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
4
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
5
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
6
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
7
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
8
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
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