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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenmanagement"
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Markenimage
Social web
Beziehungsmarketing
130
Relationship marketing
130
Consumer behaviour
78
Konsumentenverhalten
78
Brand management
34
Markenführung
34
Customer satisfaction
29
Kundenzufriedenheit
29
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26
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Bruhn, Manfred
3
De Chernatony, Leslie
2
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1
Albert, Noel
1
Andrews, Lynda
1
Astakhova, Marina
1
Aurier, Philippe
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Batt, Verena
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1
Farache, Francisca
1
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Fritz, Kristine
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1
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1
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1
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European journal of marketing : EJM
The journal of consumer marketing
Journal of business research : JBR
171
Journal of retailing and consumer services
117
The journal of product & brand management
88
The journal of brand management : an international journal
79
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
43
International journal of internet marketing and advertising : IJIMA
42
Journal of strategic marketing
39
Asia Pacific journal of marketing and logistics
36
Cogent business & management
32
Marketing intelligence & planning
31
Psychology & marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of travel and tourism marketing
29
Journal of hospitality marketing & management
27
Journal of promotion management : innovations in planning and applied research
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Tourism management : research, policies, practice
24
Journal of marketing communications
23
Technological forecasting & social change : an international journal
23
The journal of services marketing
23
Business horizons
22
International journal of contemporary hospitality management
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of the Academy of Marketing Science
20
Journal of internet commerce
19
Journal of marketing management : MM
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of marketing
18
Journal of service management
18
International journal of business information systems : IJBIS
17
International journal of electronic customer relationship management : IJECRM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
The journal of business & industrial marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
European journal of marketing
15
Journal of customer behaviour
15
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ECONIS (ZBW)
34
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
8
Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
Saved in:
9
Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
10
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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