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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Vertrauen"
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Search: "Customer relationship management"
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Vertrauen
Beziehungsmarketing
206
Relationship marketing
206
Consumer behaviour
147
Konsumentenverhalten
147
Brand management
121
Markenführung
121
Brand image
96
Markenimage
96
Brand
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Markenartikel
81
Customer satisfaction
39
Kundenzufriedenheit
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Brand loyalty
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Social web
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29
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27
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Emotion
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Dienstleistungsqualität
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Kundenintegration
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Service quality
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Social media
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Confidence
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Viral marketing
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Virales Marketing
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Customer value
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Kundenwert
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Personality psychology
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Persönlichkeitspsychologie
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Brand love
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Einzelhandel
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Lieferantenmanagement
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Paulssen, Marcel
2
Roulet, Raphael
2
Amelia, Maria Veronica
1
Aurier, Philippe
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Badrinarayanan, Vishag
1
Baker, Brent L.
1
Banerjee, Shubhomoy
1
Becerra, Enrique P.
1
Benhabib, Abderrezzak
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Bilgihan, Anil
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Dagger, Tracey S.
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Dant, Rajiv P.
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Guenzi, Paolo
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Gupta, Suraksha
1
Hess, Jeff
1
Kitchen, Philip J.
1
Liu, Hancheng
1
Lo, Pei-San
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Melewar, T. C.
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Menidjel, Choukri
1
O'Brien, Timothy K.
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Ooi, Keng-Boon
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Safeer, Asif Ali
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Shaikh, Ateeque
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Vidal, David
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European journal of marketing : EJM
The journal of product & brand management
Journal of retailing and consumer services
58
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of hospitality management
20
The journal of business & industrial marketing
18
Asia Pacific journal of marketing and logistics
17
The service industries journal
16
Journal of strategic marketing
15
International journal of electronic marketing and retailing : IJEMR
14
The journal of services marketing
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
The international journal of bank marketing : IJBM
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of business-to-business marketing
11
Journal of financial services marketing : JFSM
11
Journal of hospitality marketing & management
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Cogent business & management
10
Journal of travel and tourism marketing
10
International journal of electronic customer relationship management : IJECRM
9
International journal of retail & distribution management
9
Service business
8
Services marketing quarterly
8
International journal of contemporary hospitality management
7
Journal of business ethics : JOBE
7
Journal of global marketing
7
Journal of internet commerce
7
Journal of service management
7
Journal of service research : JSR
7
International journal of bank marketing
6
International journal of internet marketing and advertising : IJIMA
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Market : review for marketing theory and practice
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The international review of retail, distribution and consumer research
6
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ECONIS (ZBW)
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
3
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
4
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
5
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
6
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
7
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
8
Exploring relationship marketing in membership associations
Vincent, Nathan A.
;
Webster, Cynthia M.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1622-1640
Persistent link: https://www.econbiz.de/10010201744
Saved in:
9
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
10
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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