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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~subject:"Kundenwert"
~subject:"Marketingtheorie"
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Kundenwert
Marketingtheorie
Customer value
19
Beziehungsmarketing
10
Consumer behaviour
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10
Relationship marketing
10
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
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customer value
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European journal of marketing : EJM
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Cogent business & management
9
European management journal
9
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ECONIS (ZBW)
19
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1
Measuring customer value in commercial experiences
Eriksson, Maria
;
Bäckström, Ingela
;
Ingelsson, Pernilla
; …
- In:
Total quality management & business excellence : an …
29
(
2018
)
6
,
pp. 618-632
Persistent link: https://www.econbiz.de/10011854111
Saved in:
2
Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin
;
Chang, Tien-Hsiang
;
Lin, Arthu
;
Lin, Sheng-Wei
- In:
Total quality management & business excellence : an …
28
(
2017
)
5/6
,
pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
Saved in:
3
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
4
The association between perceived value and patient loyalty in public university hospitals in Turkey
Özer, Leyla
;
Başgöze, Pınar
;
Karahan, Ayça
- In:
Total quality management & business excellence : an …
28
(
2017
)
7
,
pp. 782-800
Persistent link: https://www.econbiz.de/10011977041
Saved in:
5
A greenhouse approach for value cultivation
Dahlgaard, Jens Jörn
;
Pugna, Adrian
;
Potra, Sabine
; …
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 836-852
Persistent link: https://www.econbiz.de/10011581108
Saved in:
6
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
7
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
8
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
9
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Saved in:
10
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
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